How To Hire a Fractional Sales Director To Grow Your Business

Are you looking to boost your sales strategy and drive growth for your business? In recent times there has been an increase in popularity for fractional sales directors. But what are the key steps involved in finding the right candidate for the job? And how can you ensure a smooth and productive partnership? In this article, we will explore the crucial steps you need to take to hire a fractional sales director.

Key Takeaways:

  • Identifying your sales leadership needs is essential before hiring a fractional sales director.
  • An effective sourcing and evaluation process will help you find top candidates for the role.
  • Consider cultural fit, experience, and track record when selecting a fractional sales director.
  • Structuring the engagement with clear goals, expectations, and communication channels is crucial for success.
  • A productive partnership with a fractional sales director can significantly impact your sales strategy and business growth.

What is a Fractional Sales Director

A fractional sales director is a specialised professional who provides part-time sales leadership and strategic guidance to businesses. Unlike full-time sales directors who work exclusively for one company, fractional sales directors work with multiple clients on a contract or consultancy basis. A recent study showed that companies that implemented fractional sales leadership strategies witnessed an average increase of 24% in their sales revenue. They bring a wealth of experience and expertise in sales strategy, team management, and business development to help companies achieve their sales goals and drive growth.

Key Responsibilities of a Fractional Sales Director:

  1. Sales Strategy Development: Fractional sales directors analyse market trends, competitive landscapes, and business objectives to develop effective sales strategies tailored to the unique needs of each client. They identify growth opportunities, define sales targets, and outline actionable plans to achieve sales goals.
  2. Team Leadership and Management: Fractional sales directors provide leadership and direction to sales teams, motivating and empowering them to achieve their targets. They establish performance metrics, provide coaching and training, and implement performance improvement initiatives to enhance sales team effectiveness.
  3. Sales Process Optimization: Fractional sales directors optimise sales processes to improve efficiency and effectiveness. They evaluate existing sales processes, identify bottlenecks and inefficiencies, and implement solutions to streamline workflows and enhance productivity.
  4. Business Development and Client Acquisition: Fractional sales directors drive business development efforts to acquire new clients and expand market reach. They develop and nurture client relationships, identify new business opportunities, and negotiate contracts to secure new partnerships and revenue streams.

Sales Performance Analysis and Reporting: Fractional sales directors monitor and analyse sales performance metrics to track progress towards sales goals and identify areas for improvement. They prepare regular sales reports and presentations for senior management, providing insights and recommendations to drive informed decision-making.

Related reading: Why hire a fractional sales director?

How to Hire a Fractional Sales Director?

In order to hire a fractional sales director for your business, there are specific steps that need to be followed. This section will guide you through the process, starting with identifying your sales leadership needs and understanding the qualities and skills required. It will then cover the sourcing and evaluation of candidates, including effective strategies for finding potential candidates and evaluating their suitability. Finally, we will explore key considerations in the selection process, such as cultural fit, experience, and track record.

Identifying Your Sales Leadership Needs

Prior to searching for a fractional sales director, it is crucial to identify your specific sales leadership needs. Determine the key areas where you require support and the skills required to address those needs. Consider factors such as sales strategy, target market, and sales team dynamics. By having a clear understanding of your needs, you can effectively communicate these requirements to potential candidates.

Sourcing and Evaluating Candidates

Once you have identified your sales leadership needs, the next step is to source and evaluate potential candidates. Develop a comprehensive sourcing strategy that includes targeted job postings, utilising professional networks, and engaging with industry-specific recruiters. Pay attention to relevant qualifications, experience, and proven track records. Evaluating candidates can involve multiple rounds of interviews, assessments, and reference checks. Determine which evaluation methods work best for your business to ensure a thorough and objective assessment of each candidate.

Key Considerations in the Selection Process

During the selection process, there are key considerations that should guide your decision-making. Cultural fit is essential to ensuring the fractional sales director aligns with your business’s values and working environment. Look for candidates who have experience in similar industries or businesses, as their familiarity can contribute to a smoother transition. Assessing the candidate’s track record and past achievements can provide valuable insights into their ability to achieve results. Take into account their communication and leadership skills, as well as their ability to work collaboratively with your existing sales team.

Key ConsiderationsExplanation
Cultural FitEvaluate how well the candidate aligns with your business’s values and working environment.
ExperienceAssess the candidate’s experience in similar industries or businesses.
Track RecordReview the candidate’s past achievements and ability to deliver results.
Communication and Leadership SkillsConsider the candidate’s ability to effectively communicate and lead a sales team.

Structuring the Engagement

In order to effectively hire a fractional sales director and maximise the value they bring to your business, it is essential to establish a well-structured engagement. This involves defining clear goals and objectives, setting expectations, and establishing effective communication channels.

  1. Defining Goals and Objectives: Before engaging a fractional sales director, it is crucial to have a clear understanding of what you want to achieve. Define your sales objectives, whether it is increasing revenue, expanding market share, or entering new markets. Communicate these goals to the director to ensure alignment and a focused approach.
  2. Setting Clear Expectations: Clearly communicate your expectations regarding performance, timelines, and deliverables. Be specific about the results you expect and the metrics that will be used to measure success. This will help the fractional sales director understand their responsibilities and work towards achieving your desired outcomes.
  3. Establishing Effective Communication Channels: Open and efficient communication is vital throughout the engagement. Determine the preferred method and frequency of communication, whether it’s through regular meetings, email updates, or video calls. Creating a channel for continuous feedback and updates will enable you to address concerns and make adjustments as needed.

Additionally, it is important to create a contractual agreement that outlines the scope of work, deliverables, and compensation. A well-structured contract will provide clarity and protect both parties’ interests. Seek legal advice to ensure that the agreement covers all necessary aspects and addresses any potential risks.

By structuring the engagement with a fractional sales director in this manner, you can ensure that everyone is on the same page, working towards common goals, and maximising the potential for sales growth.


In summary, hiring a fractional sales director can be a game-changer for your business. By following the steps outlined above, you can leverage their expertise to enhance your sales strategy and drive significant growth. Establishing a productive partnership with a fractional sales director is vital for your business’s success. By hiring a fractional sales director, you can unlock numerous benefits and propel your sales strategy and growth to new heights. So, don’t hesitate to take this crucial step and unlock the full potential of your business. For further guidance finding the right Sales Director for your business, get in touch via our contact form to see how Boardroom Advisors can help you.


What is a fractional sales director?

A fractional sales director is a part-time executive who is responsible for driving sales strategy and growth within a business. They work on a contract basis, providing their expertise and leadership on a flexible schedule.

Why should I hire a fractional sales director?

Hiring a fractional sales director can provide numerous benefits for a business. They bring a wealth of experience and expertise to boost your sales strategy and generate growth. Additionally, their flexible and cost-effective nature makes them a viable option for businesses of all sizes.

How do I identify my sales leadership needs?

To identify your sales leadership needs, it is important to assess your current sales strategy and performance. Determine the areas where you need additional expertise and leadership to drive growth. Consider factors such as industry experience, specific skills, and cultural fit.

How do I source and evaluate candidates for a fractional sales director position?

Sourcing and evaluating candidates for a fractional sales director position requires a strategic approach. Utilise professional networks, industry associations, and online platforms to find potential candidates. Then, use a thorough evaluation process, which may include interviews, reference checks, and assessments, to determine the best fit for your business.

What are the key considerations in the selection process for a fractional sales director?

When selecting a fractional sales director, consider factors such as cultural fit, experience in your industry, track record of success, and ability to meet your specific sales goals. It is also important to assess their communication and leadership skills to ensure they can effectively drive your sales strategy.

Written by: John Courtney

John is highly ranked in the Top 100 UK Entrepreneurs list by City AM and is winner of the Lifetime Achievement Award from techSPARK. He has been a Board Director himself for over 40 years and first started placing Non-Executive Directors over 25 years ago. John founded and ran seven of his own businesses including a Management Consultancy for 10 years, a Corporate Finance offering for 10 years and a mid-sized Digital Agency for another 10 years.