Case Study - Lux Rewards
From an idea to a £1.5million valuation: How Boardroom Advisors supported LUX Rewards
LUX Rewards is a premium rewards scheme that helps high-quality restaurants to attract and retain high-spending customers. They are a scalable tech startup and were looking to identify sustainable and cost-effective customer acquisition strategies.
LUX Rewards’ consumer advertising to acquire app users was far too expensive, so they were looking for alternative channels to reach their target market cost-effectively.
Boardroom Advisors helped LUX Rewards with a strategic plan to acquire users using a B2B2C strategy: selling their product to credit card companies, who would then distribute it to their customers. This method allows LUX to sign up thousands of customers, without spending a penny on marketing.
LUX Rewards have signed up two credit card companies in the last month. These deals are estimated to bring in hundreds of thousands of pounds in revenue.
Quote from James, Founder
Boardroom Advisors bring vast business experience as well as strategic insight to help any small or medium-sized business looking to grow. The strategy that they helped to form has had a significant impact on LUX Rewards’ valuation and ability to scale.
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