Case Study - DeltaXML

Software technology company prepares for a new level of growth.

How Boardroom Advisors helped DeltaXML get the right industry expertise and approach

DeltaXML are a very successful software technology company who were looking for Part-time Non-Executive Director support to advance their growth objectives.

Business Challenge

DeltaXML approached Boardroom Advisors because the board wanted an expert advisor who could offer perspective on the development of new products in the SaaS space.

Solution

DeltaXML were matched with a Boardroom Advisor who had very specific skills and experience that could hit the ground running. Through a strategic workshop and one-to-one discussions with board members the Advisor was able to prepare a comprehensive report analysing the organisation and presenting a strategy for implementation.

With a revised product road map, commercial strategy and performance framework in place the advisor was able to bring additional value to product development and the marketing of SaaS products to a new customer base.

Result

❖ Supported and defined the product development road map

❖ Advised on and clarified the commercial strategic direction focusing on growth targets

❖ Helped bring a SaaS product to market.

❖ Introduced a bonus structure for staff and directors that aligned with company goals.

Quote from Robin La Fontaine, Founder & CEO

“For any growing company, external board-level advice can make a real difference. The key is to find the right advisor and the advantage of Boardroom Advisors is that they have a wide range of experienced NEDs to call on. We were able to choose from a number of potential advisors and so get the industry experience and approach that suited our company requirementS”

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…invaluable strategic business advice in many areas…

Ian Gosden, Managing Director, Higos Insurance

…valuable assistance in setting objectives and arranging strategy plans…

John Freshwater, Managing Director, Permaframe

…no hesitation in recommending him as a Non-Executive Director…

Colin Flaherty, Chairman, Academy of Business Strategy