Case Study - Fulcrum
Specialist legal company aims for significant growth
Fulcrum Chambers (Fulcrum) is an international firm focused exclusively on compliance, investigations, and defence across mixed sectors globally.
Determined to hit a climactic growth target through a long-term actionable plan, they consulted with Boardroom Advisors to focus on marketing positioning and long-term business development strategy.
A new management team with ambitious growth targets required a 360-degree review of the business from a positioning and marketing point of view, with the objective of preparing a strategic business development plan for the next 5 years.
Part of this process meant that Fulcrum would need to prioritise how it branded itself through the face of most, if not all, businesses — their website. The direction and management of this major project, alongside the development of digital marketing capabilities and tools, would be a key focus.
Boardroom Advisors and the key members of Fulcrum’s management team used Business Workshops to fully explore and understand all aspects of the business operations and strategy.
The new website progressed with close coordination between the Advisor and Fulcrum’s internal management with the launching of the new website in October 2020 at fulcrumchambers.com. A development of a full suite of marketing collaterals including brochures, training materials, published article templates, business cards and stationery was also developed.
Boardroom Advisors continues to support and mentor Fulcrum with specialised marketing expertise and services until these can be fully resourced in-house.
Development of a full business development strategy and detailed plan for 2021/2022 and ongoing reporting templates for marketing metrics tracking and business development return on investment.
A new website that launched in October 2020 with content aligned with a clear marketing position.
New marketing partnerships with Law in Sport, French and Spanish UK Chambers of Commerce and ongoing discussions with other potential partners.
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