Strategic Direction: Why is it important for business?
Strategic direction is critical to propelling companies forward and enacting meaningful change. It helps create a strong structure and determines what each department, as well as each individual employee, is responsible for.
It gives your organisation clear purpose and objectives, and ensures that everyone knows how they are helping to achieve them.
Have you got your strategic direction right?
Strategic direction consists of determining the core processes and values that position you to succeed – your mission, vision, daily operations, how you bring your team into alignment, and what you do to generate positive morale.
Strategic analysis, including management tools such as SWOT and MOST Analysis, helps teams, departments, and organisations get from where they are now to where they want to be, unified with a strong direction and common goals.
Why businesses without a strong strategic direction are more likely to fail
According to Investopedia the 4 main reasons businesses fail are:
- Financing Hurdles
- Inadequate Management
- Ineffective Business Planning
- Marketing Mishaps
All of these areas should be covered in your Business Strategy which needs to be reviewed regularly. Monthly for big businesses and quarterly for small businesses.
The kind of scrutiny and reflection you need to develop your strategic direction in the first place means you would be aware of the strengths and weaknesses internal to your company and the opportunities and threats external to your company.
Using MOST Analysis you can create an actionable business strategy that drills right down into the tactics that individuals need to action in order to support the strategies that in turn support the objectives that help the business achieve its mission.
Keeping this under review means you can more easily spot when things are working or not working and take remedial action in a timely manner.
Tools to help develop your Business Strategy
The Business Strategy Toolkit will help you create a new business strategy or review your existing strategy to ensure you have the best plan in place for your business growth.
This free resource includes a video tutorial on how to use all the tools in the kit and how to develop your strategic direction for your business.
Need help with your strategic direction?
Strategic direction is also the single most important thing that board advisors help businesses with.
Once business strategy or corporate strategy has been decided upon, your business can then move into planning.
Resources to help with your strategic direction
1. The Essential Guide to Scale-up Challenges
This eBook provides an easy reference to all the different challenges you are likely to encounter as your business grows. Its designed to help reflect on each challenge and provides suggestions for how to tackle them and get support.
The Essential Guide to Scale Up Challenges
Learn about how to overcome the challenges when scaling up your business
2. The Scale-up Growth Diagnostic
The Scale-up Growth Diagnostic asks 32 questions across the topics of Strategy, Sales and Marketing to provide a score for each section and an overall all growth score. Your report will be packed with recommendations based on your scores and includes a priority list for low scoring areas.
Each of your Board members can take the diagnostic to see if you are all aligned. You can also use it to benchmark so you can make and measure improvements.