Name
Tom

Position
Part Time Managing Director / Board Advisor / Non-Executive Director / Mentor

Location
Cheshire

Big Business Experience

N Brown Group Plc

Shop Direct Group

Small Business Experience

Kitbag

Cuckooland.com

Summary

Tom is an innovative, highly commercial Business Leader with extensive board-level experience, deep marketing, digital & eCommerce expertise and a proven track record of success in delivering high levels of revenue and EBITDA growth in corporate, mid-cap, SME and particularly Scale-up Companies.

Over 25 years in permanent & interim executive leadership, (CEO/MD/Director), consultant and board advisor roles, he has gained a reputation as a positive leader of and a collaborative, trusted partner to Management teams.

Tom has led the creation and successful delivery of turnaround, transformation and scale-up strategies across the retail, consumer, technology and business service sectors.

Qualifications

BSc (Hons) Industrial Engineering (First) – University of the West of Scotland

MBA – Salford Business School (University of Salford)

Key Areas of Expertise

• Strategic Business Planning
• Value Proposition Development
• Multichannel Marketing (Strategy/Planning/Execution) and ROI Optimisation
• P&L Management
• Customer Focused Decision Making
• Multichannel Retail
• Ecommerce (UK / International)
• Customer Experience Enhancement
• Digital Transformation
• Organisational Development
• M&A and Investment
• Commercial / Licensing Agreement Negotiation
• Building and Developing High-performing Teams to Deliver and Sustain Growth

Experience

Board Advisory: Insight, strategic advice and planning for a range of businesses, including:

• Leading the Board of a small, PE backed Travel Company to develop their value proposition, multichannel strategy and 3-year plan to exit.
• Advising Sonae SR on the market opportunity for international expansion, optimal ‘go to market’ plan and channel mix – leading to the formation of the Iberian Sports Retail Group in 2018.
• Commercial and operational DD for Horizon Capital’s investment in the leading Ukrainian Ecommerce retail Company. Analysts estimate: $30m-$50m for 15%.

Interim Leadership: with full P&L ownership across a range of assignments, including:

• As interim CEO, leading the Owner/Directors of a specialist online retailer from start-up. Developed the business strategy, secured funding and produced a step-change improvement in marketing, trading, Ecommerce, customer service and operational capability. Delivered triple-digit, organic Revenue/EBITDA growth for 3 consecutive years.
• As interim GM, led the full turnaround and return to profitable growth of a £50m, international, pure-play retailer’s bathroom division. This included proposition and range development for 2 ‘own-label’ brands and direct supply- chain set-up, (China), delivering a 20% point increase in GM.