Taryn

Name

Taryn

Position

Non-Executive Director / Board Advisor / Mentor

Location

Dublin, Ireland or London

Big Business Experience

Coca-Cola

Diageo

Small Business Experience

Helen Turkington Interiors

Lennon Courtney

Summary

With over 25 years’ experience working on Global and National brands, Taryn’s marketing career has spanned brand management, trade, and digital marketing. Alongside brand work for Global giants The Coca-Cola Company, Nokia, Pernod Ricard and Diageo, Taryn has mentored and worked with SMEs in Ireland and the UK.

After founding, selling & exiting an e-retail business, she began working with clients providing strategic marketing counsel and decoding the online opportunity. Her uniquely creative & strategic approach to solving business challenges combines her experience & knowledge of consumer and brand marketing, with the power of digital & social platforms.

Qualifications

  • 2023 NATIONAL UNIVERSITY OF IRELAND: Prof Certification in University Teaching & Learning
  • 2020 IACT: Master certification front end dev, CSS, WordPress, Divi, Analytics, WooCommerce, Prepress/Desktop Publishing, Digital Imaging Design
  • 2018 INSEAD: Insead Pernod Ricard Leadership Development Programme
  • 2011 ECONSULTANCY LONDON: Planning Effective Digital Media Campaigns
  • 2009 DIGITAL MARKETING INSTITUTE: Diploma in Digital Marketing
  • ‘91/92 SMURFIT GRADUATE SCHOOL OF BUSINESS: D.B.S (International Mktg)
  • ‘88/91 UNIVERSITY COLLEGE DUBLIN: B.A Hons (Psychology) II:I

Key Areas of Expertise

  • Brand Marketing / Brand Management / Brand Strategy
  • Digital Marketing
  • Strategic Marketing
  • eCommerce
  • Data Driven Marketing
  • Social & Content Marketing

Experience

  • Taryn’s experience is grounded in the classical world of brand building and consumer marketing, learning from best-in-class brand companies such as Coca-Cola and Diageo.
  • Applying strategic rigour to start up brands, or brands that require re-launching or re-positioning, is a real passion of hers. No matter what the sector challenges are, or what the changing consumer dynamics are, every single brand she has worked on needs to grow from a clearly defined and purpose-driven brand identity.
  • The evolving media landscape and the rate of change within the digital space often overwhelms brand owners to the point of paralysis. Taryn believes her role for brand owners is to help them decode the crowded mediascape, strategically defining how to leverage digital platforms to best connect to their consumers and articulating a clear purpose-led growth plan for their brand.
  • Taryn’s experience in global brand building and digital marketing strategy helps her see the bigger picture for SMEs or national brands looking to expand. In fact, the agility of SMEs is very much a positive as it means being able to partner with brands from strategy to activation and witness real results.