Name

Suzanne

Position

Regional Director

Location

Ireland

Big Business Experience

Hitachi

The European Bank of Reconstruction & Development

Small Business Experience

B2BSki

Boxever

Summary

With extensive international experience in sales, marketing, and business development spanning over two decades, Suzanne specialises in expanding overseas markets, particularly in Europe.

Her expertise includes market entry intricacies, channel management, and project oversight. Suzanne excels in market research, traditional and digital marketing, partner selection, and export strategies. She’s adept at launching start-ups into new markets and establishing international channels for established companies.

A respected conference speaker, she promotes export and speaks four languages—French, German, Italian, and English—enabling seamless global communication. Suzanne’s Lean Thinking & Agile Project Management skills further drive efficient and adaptable project execution.

Qualifications

• MBA – International Business– University College Dublin
• Hons. BA – European Studies with French and German – Trinity College Dublin
• Diploma in Leadership & Management – Ulster University
• Diploma in Innovation & Project Management – DCU Ryan Academy
• CEILI 5 (C2) – Unversità di Perugia

Key Areas of Expertise

• New Market Entry
• Export Strategy
• International Trade Finance
• Market Research & Analysis
• International Digital Marketing
• Business Development
• Sales management
• Strategic Partnerships & alliances
• Project Management
• GTM Strategies
• Creativity & Critical problem solving
• MICE Specialist
• Time Management
• Decision Making

Experience

• Over 25 years of international expertise in Go-to-Market (GTM) strategies, new market entry, and international marketing.
• Collaborated with diverse companies, including industry leaders like Hitachi, SMEs, and dynamic start-ups.
• Dedicated to crafting and executing effective growth strategies throughout my career.
• Successfully launched multiple companies into EMEA and North America, adeptly navigating new market entry challenges.
• Recent focus on empowering SMEs and start-ups, with notable roles as a Senior International Advisor with the EBRD.
• Involved in impactful projects, including work with the European Bank of Reconstruction & Development (EBRD) in Jordan and Tunisia.
• In 2022, served as Interim CMO for a SaaS enterprise, responsible for designing and implementing a comprehensive GTM & marketing strategy.
• Developed and deployed marketing and buyer intent platforms.
• Diverse experience and proficiency establish me as a seasoned professional capable of delivering results across industries and organisational scales.