Non-Executive Director / Board Advisor / Mentor



Big Business Experience

Serco Consulting


Small Business Experience




Steve is an entrepreneurial business leader, sales expert, consultant and Director with 30 years’ international experience of leading and growing SMEs via sales, business development and commercial roles.

His sector focus has been on high technology, R&D, ICT and consulting – esp. healthcare and medtech, where he has an unparalleled network of contacts (e.g. in the NHS).

In a typical quarter Steve will be working on:

  • Coaching and mentoring CxOs
  • Sales, marketing and business development
  • Funding (incl. investment, loans and grant funding)
  • Strategy, business planning and commercial advice
  • Value propositions, market access and the Go-to-Market
  • New business and accessing target organisations


  • MSc in Modern Optics – Imperial College
  • BSc (Hons.) in Physics – Imperial College
  • Associate of the Royal College of Science
  • ‘Directors’ Positive Power and Influence’ (Sheppard Moscow)
  • Various sales and sales management courses (Mercuri International)

Key Areas of Expertise

  • Sales expert with extensive sales and business development experience
  • High technology and consulting sectors esp. medtech, healthcare and R&D
  • Strategy, business planning and commercial advice
  • Constructive CxO sounding board, mentor and challenger
  • Deep analytical and problem solving skills
  • Relationship building and conflict resolution
  • Funding (incl. investment, loans and grants)
  • Value propositions and the Go-to-Market


Portfolio Career Highlights

  • Partner at Sales Plus Profit, a sales consultancy supporting rapid SME growth. Case studies of my work with Elgin, Take 1 and Vanguard Healthcare are available.
  • Worked with the Board of Elgin to transform the sales function, which led to a very favourable transaction with a leading London PE firm
  • Currently Board/CxO Adviser to SMEs such as Bryant Dental, The Forest Bathing Institute and MMRG/Thecosysytems
  • Business Development Director for IXICO (medical imaging, neuroscience, clinical trials and digital biomarkers). Led sales of new d-health products building a network of KOLs, clients and distributors across UK/Europe.
  • Healthcare/Medtech Lead for Enterprise M3 Growth Hub
  • ‘Commercial Expert’ for SBRI Healthcare and for Wessex Academic Health Science Network’s Innovation Panel

Full-time Career Highlights

  • MD of L.O.T. – Oriel Ltd a high technology sales, marketing and distribution company. I sat on the international Board and grew the company turnover 6x
  • Business Development Director at Serco Consulting. Closed $1.1m from new accounts in first 6 months
  • Head of Sales for consultancy BAE Systems/Detica’s TMT Division. Closed the first business with BT, Orange, BBC, Sony, T-Mobile, Associated Newspapers