Name
Stephen

Position

Non-Executive Director / Board Advisor / Mentor

Location

South Wales, London

Big Business Experience

Google

Avis Budget Group

Small Business Experience

Motonovo Finance

Velocix

Summary

Successful Digital Advisor to executives and boards of businesses needing to rapidly scale-up or transform, advises private equity / acquisitions, mentors start-ups at Google Campus, and is a Xoogler.co network member.

20-years of interim management experience, with start-ups, SMEs, global brands and innovators like Google [where he was Head of Digital / Business Transformation in EMEA].

Stephen has led rapid scale-ups [strategy, growth planning, A/B testing, scaling], multi-channel marketing [digital and above the line] and CRM, new ecommerce products [web and mobile], and IT / PMO / Ops change. He operates across sectors, i.e. retail, healthcare, automotive, financial services, TMT.

Qualifications

• Post Graduate Diploma: Film & Television Production

Key Areas of Expertise

• Advise boards, executives, VC, private equity
• Digital scale-up and transformation
• Strategy, due diligence, growth planning / activation
• Business and capability auditing
• Customer experience design
• New product development
• Building agile teams
• Scale marketing [online, above-the-line, CRM]
• Scale eCommerce [web, mobile App, own media]
• Optimisation / experimentation
• IT portfolio / project change

Experience

Senior Digital Advisor to Advent International [global PE fund] and Vitaldent [SME in dentalcare in Spain / Italy]

• Led 12-month Vitaldent digital growth plan, advised CEO, CMO, CIO on opportunities, activated and scaled A/B tests, audited IT portfolio and backlog, filled capability gaps [IT, marketing, PMO], setup new PMO

Senior Digital Advisor to MotoNovo Finance [SME in financial services] for a marketing transformation

• Led strategic review of marketing and eCommerce performance, internal and agency capabilities, operating model; developed media-mix model and benefits forecast

Google EMEA Head of Digital / Business Transformation

• Advised clients to make a step change in digital performance, i.e. Booking, Asos, AO.com, Zalando, Wiggle, IG, M&S, BAUR, Henkel, Bol.com, Shop Direct, Coca Cola
• Published papers on designing websites, Apps, CX/UX, measurement

Mentor start-ups at Google Campus [London and Madrid]

Head of Digital / Mobile Transformation for Avis Budget Group, Bupa UK, Metro International

• Led new strategy, customer experience, multi-channel product development, built agile teams

Head of Mobile at AGENCY.COM [Omnicom Owned]

• Setup new mobile consultancy division across the global AGENCY.COM network