Non-Executive Director / Board Advisor / Mentor


South Wales, London

Big Business Experience


Avis Budget Group

Small Business Experience

Motonovo Finance



Successful Digital Advisor to executives and boards of businesses needing to rapidly scale-up or transform, advises private equity / acquisitions, mentors start-ups at Google Campus, and is a network member.

20-years of interim management experience, with start-ups, SMEs, global brands and innovators like Google [where he was Head of Digital / Business Transformation in EMEA].

Stephen has led rapid scale-ups [strategy, growth planning, A/B testing, scaling], multi-channel marketing [digital and above the line] and CRM, new ecommerce products [web and mobile], and IT / PMO / Ops change. He operates across sectors, i.e. retail, healthcare, automotive, financial services, TMT.


  • Post Graduate Diploma: Film & Television Production

Key Areas of Expertise

  • Advise boards, executives, VC, private equity
  • Digital scale-up and transformation
  • Strategy, due diligence, growth planning / activation
  • Business and capability auditing
  • Customer experience design
  • New product development
  • Building agile teams
  • Scale marketing [online, above-the-line, CRM]
  • Scale eCommerce [web, mobile App, own media]
  • Optimisation / experimentation
  • IT portfolio / project change


Senior Digital Advisor to Advent International [global PE fund] and Vitaldent [SME in dentalcare in Spain / Italy]

  • Led 12-month Vitaldent digital growth plan, advised CEO, CMO, CIO on opportunities, activated and scaled A/B tests, audited IT portfolio and backlog, filled capability gaps [IT, marketing, PMO], setup new PMO

Senior Digital Advisor to MotoNovo Finance [SME in financial services] for a marketing transformation

  • Led strategic review of marketing and eCommerce performance, internal and agency capabilities, operating model; developed media-mix model and benefits forecast

Google EMEA Head of Digital / Business Transformation

  • Advised clients to make a step change in digital performance, i.e. Booking, Asos,, Zalando, Wiggle, IG, M&S, BAUR, Henkel,, Shop Direct, Coca Cola
  • Published papers on designing websites, Apps, CX/UX, measurement

Mentor start-ups at Google Campus [London and Madrid]

Head of Digital / Mobile Transformation for Avis Budget Group, Bupa UK, Metro International

  • Led new strategy, customer experience, multi-channel product development, built agile teams

Head of Mobile at AGENCY.COM [Omnicom Owned]

  • Setup new mobile consultancy division across the global AGENCY.COM network