Non-Executive Director / Board Advisor / Mentor



Big Business Experience



Small Business Experience

Code Ninjas

The Art of Social


Sital has worked with well-known international retailers with 15 year’s experience of managing multi-million-pound budgets and delivering record KPI’s across Sales, Profits and Margins.

Working in a fast-paced, fluid and competitive industry has provided Sital to enhance her strengths as a strategic thinker, that brings innovative and creative ideas to the table.

Sital thrives on building relationships & working strategically to drive success and takes pride in delivering results that lead to growth.

Following her corporate career, Sital transitioned to business owner and co-owner of an after-school children’s coding club in Berkshire and founded her own Social Media Agency to support SME’s journey to support their growth on Social Media.


  • BA (Hons) Business Studies with Retail
  • Facebook Certified Digital Marketing Associate
  • Foundation in Social Media Management

Key Areas of Expertise

  • Business Consultancy
  • Business Development
  • Business Planning
  • Strategic Planning
  • Social Media Management
  • Paid Advertising Expertise on social media
  • Supply Chain
  • Imports & Exports
  • Garment Manufacturing
  • eCommerce
  • Branch Merchandising
  • Sales Forecasting & Planning


The Art of Social, Founder

A successful Social Media Agency supporting SME’s to achieve growth and awareness on social media.

Code Ninjas Berkshire, Co-Owner

Owner of two studio locations where kids learn to code through their love of video games.

Chiquita Bacana, General Manager

A product agency that provided design support, critical path management and logistics of swimwear and lingerie to retailers (global).

Primark, Merchandising Manager

Responsible for delivering sales, profit and margin in line with company targets through creating a strategic plan including SWOT analysis, financial building blocks.

River Island, Merchandiser

In line with brand strategy, launched RI Kidswear from 7 retail locations to 156 locations which included recruitment of new team, setting up of systems and financial planning.

Tesco, Merchandiser

Working within Menswear, worked with management team to plan and build a retail strategy to deliver a successful range of Menswear clothing that achieved sales, profits and margins., Merchandiser

Joined the business at the start up stage of the business to implement merchandising best practices to aid the growth of the business.