Board Advisor / Mentor


Cardiff & South West

Big Business Experience


The Royal Mint

Small Business Experience

Glamorgan Cricket Club

Alliance Homes


Voted by Data IQ as Top 100 Data leaders and influencers in the UK in 2020. Visionary data leader with experience of influencing business practices at all levels for small and big organisations. Data and Digital transformation leader for corporates and big enterprises.

Business Advisor for start-ups helping them leverage marketing and data practices to do something meaningfully different in the market. NED in the Sports, Housing and Education sector. One of the very early adopters of data helping to monetize data and open up revenue streams and reshape business models.


  • Masters in Business Administration (MBA) with Distinction
  • BSc Engineering (Computer Science) with Distinction
  • PG Diploma in Marketing Strategy
  • PG Diploma in Digital Marketing and Analytics

Key Areas of Expertise

  • Data Strategy
  • Data Science Strategy and Roadmap
  • Digital Transformation Roadmap
  • Segmentation
  • BI and Analytics
  • Setting the right KPIs
  • Martech Stack
  • Predictive Modelling
  • Attribution and Econometrics Modelling
  • Personalisation and Automation
  • Setting up Analytics and Data Science Teams
  • Marketing Optimisation
  • Marketing Planning
  • CRM
  • Market Sizing


Over the last 5 years, Sameer has shown how to pivot business models around data. He has added revenue streams and shown start-ups and SMEs how to monetise data. While working for Gocompare, he was part of the team using data to expand into non-insurance propositions which within two years formed a significant part of Gocompare’s revenue streams. Sameer is a very skilful communicator and his ability to tell a compelling story to investors has also resulted in opening doors and investment for start-ups who are looking to scale. He has been involved in investment rounds for four start-ups and is on the Board of three other organisations.

He can see things which others can’t see and has embedded data and digital in the decision architecture of various companies in order to make them more efficient and commercial success. He has reinforced current business models in start-ups and established organisations through data and digital led practice and has driven business growth by using data as a strategic asset.