Non-Executive Director / Board Advisor / Mentor


London & East England

Big Business Experience

Hewlett Packard Enterprise

Ingram Micro

Small Business Experience


Breathe Technology Limited


Peter is a business leader with a 20 year career in technology organisations. Currently he is providing executive and sales team coaching to several UK and international businesses, with a focus on delivering growth.

He coaches Sales Leaders to create and build winning teams, while transforming the way that their services and products are delivered.

Peter has spent more than 20 years in senior sales leadership positions and he helps clients with the following activities:
-Creating a go to market strategy, where to play and where can you win.
-Implementing a sales methodology, focused on increasing the Win rate.
-Coaching leaders and teams to deliver sales growth.


  • Executive coaching and development 2019 – 2020, Clarity Partnerships
  • Developing management practice – Henley Business School 2018

Key Areas of Expertise

  • Executive Coaching
  • Sales Leadership
  • Global Sales
  • Business Leadership
  • Driving high performing teams
  • Developing and implementing a sales strategy


Leadership roles held:

  • Founder and Director of XRCS, coaching and sales transformation
  • Chief Customer officer at vSpatial
  • Global services director at HPE
  • UK Services Director at HPE
  • Sales Leader for the cloud and infrastructure businesses at HPE.

Experience and key skills:

  • Leadership both at UK and a global level
  • Ability to lead complex transformation and management of change programs.
  • Full sales cycle leadership experience, ability to support scale up businesses at multiple levels including:
    • Business development
    • Lead Generation
    • Sales proposals
    • Closing
    • Successful delivery
    • Program / Project extension within existing clients.
  • Sales leadership across large multi $M deals and regions
  • Sales methodology design and implementation.
  • Creating winning client messaging and proposals.
  • Implementing demand generation programs