Non-Executive Director / Board Advisor / Mentor

London, Middlesex

Big Business Experience

European Marketing Director, Hertz

Global Marketing Director,

Small Business Experience

Founder of Caspia Marketing and Business Development Consultancy, working with many SME business owners for 18 years


Experienced strategic advisor to UK SMEs and scale-ups specialising in B2B. Highly regarded business development consultant, digital transformation expert with experience across many sectors including Professional Services, Recruitment, Finance, Technology (inc FinTech), Travel, Manufacturing, Media, Charities.

Executive board and C-Suite experience with P&L responsibility.

Experienced Non-Exec.

Expert in helping organisations innovate and transform their digital presence and revenues with a thorough understanding of the challenges of developing a business. “Can do” implementer with significant crisis management and stakeholder engagement experience, well connected with international, cross-industry and cross-sector networks. Contributed to advertising effectiveness textbooks and articles including IPA Advertising Effectiveness Awards.


BA Hons Bristol University

Speaks good French and German and some Spanish

Key areas of Expertise

  • Highly regarded business development consultant
  • Strategy
  • Digital Marketing/Transformation
  • Branding
  • International Growth/Expansion
  • Experience across many sectors including Professional Services, Software, Recruitment, Finance, Technology (inc FinTech), Travel, Manufacturing, Media, Charities.
  • Influential team leader
  • Crisis management and stakeholder engagement experience
  • Well connected – international, cross-industry and cross-sector networks
  • Experienced non-Executive Director


SME business owners, early stage fast growth and start-ups consultant B2B and B2C for 18 years

IMPRESS Independent Monitor for the Press Non-Executive Director.

DEBRA charity fundraising Advisory Board member, advising on digital marketing strategy

Women on Boards UK business development and marketing strategic advisory roleSupported revenue growth from £330k in 2014 to £650k in 2018.

Example consultancy projects have included:

Establishment of new Financial Services wealth management brand, now in 5th year of profitable growth

Market entry, marketing strategy and digital marketing implementation for FinTech company, selected from 700 global fintech companies to be one of 10 on the Barclays Techstars FinTech programme in London in 2018.

Market entry feasibility studies for Leisure start up leading to successful launch. Now in 11th year of successful trading.

Brand relaunch for Telecoms management buy-in resulting in first major brand campaign to trade and consumer

Digital transformation consultancy for major Publishing company founded in 1957, resulting in blueprint for digital strategy across multiple B2B business publications

M&A consultancy for Accountancy firm leading to successful £1m+ acquisition

Other Experience and Skills

  • Progressive leadership track record as an Executive, Non-Executive and Board Advisor including post M&A group board experience and customer digital comms transformation.
  • A regulatory NED and Audit & Finance Committee member who understands good governance and risk management and can apply this to individual organisations and their ways of working.
  • Has delivered impact and desired outcomes across multiple sectors of business and also in charitable environments.
  • Effective negotiating and influencing skills, providing constructive challenge at board level.
  • Experienced in corporate compliance and ESG, with an understanding of practical implementation and integration into culture, not just box-ticking.
  • Recognised as a strong “connector”, introducer and brand partnerships enabler.

Behaviours and Competencies

  • A strategic thinker, who can apply creative, innovative and imaginative solutions, with good judgement and a commitment to results.
  • Diplomacy and Teamwork – a collaborative approach, able to present, defend or champion changes of different kinds. Doing this in a way that is authentic, inclusive and demonstrates the capacity to entertain and engage with other points of view and experiences.
  • Is business minded but with a genuine and, importantly, demonstrable social ethos.
  • Recognised as a person of integrity and credibility; can command confidence and the respect of stakeholders, both individually and also in terms of specific interest groups.

Passion and Time Commitment

  • A genuine passion for individual, community and social well-being.
  • A personal and clear commitment to equality and diversity; well-connected and currently involved in several initiatives in this area.
  • Effective self-management skills; takes the time needed to learn, engage, prepare, discuss and negotiate as needed.

“The panel could see very clearly what Pam could bring to the board in terms of commercial and marketing experience and in a NED capacity. Pam has the depth and breadth to bring to any board. Her ability to help shape the strategy from vision through mission to strategy was clear as was the understanding of our values. Understands good governance and the role of a NED.”