Nick

Name

Nick

Position

Board Advisor / Mentor

Location

Thames Valley

Big Business Experience

Vodafone

Unipart

Small Business Experience

Boom

Summary

Nick has over 25 years’ experience of creating and delivering market leading sales and marketing strategies across every customer segment.

In the consumer space, Nick took prepay mobile phones to mass market across multiple retail, mail order, specialist, and distribution channels. He also pioneered the shift from volume to value based commercial terms improving profitability across the sector.

In B2B, Nick launched the UK’s first total communications partner programme, incentivising the channel to grow profitably in cross-selling Telco, IT and SaaS propositions.

Nick left the corporate world to build a start up in Unified Communications, challenging the big global leaders with a disruptive, white-labelled proposition and is now helping start-ups and small businesses in an advisory capacity.

Qualifications

  • BA (Hons) Degree in Business Studies and Marketing
  • London Business School – Inspire

Key Areas of Expertise

  • Business Planning and storytelling strategy into action.
  • Fund raising, investor and analyst relations.
  • Building highly capable sales organisations.
  • Indirect channel and partnerships.
  • Channel Marketing programmes.
  • Assessing and developing capabilities cross-functionally.
  • Improving commercial execution and turnaround.
  • Contract and deal management to improve profitability.
  • Coaching and sales performance training.
  • Fully media trained

Experience

Nick’s experience has been gained across every customer segment (from consumer to small business, mid-market, large corporate, public sector, and multi-national global organisations).

Nick has managed P&Ls in excess of £2.5bn for multi-national organisations and held senior director positions across commercial and operational disciplines.

After big corporate, Nick moved into the start-up world, where he built a successful Unified Communications business serving wholesale partners globally with a white labelled Telecoms and SaaS proposition.

Throughout his career, Nick has been responsible for some of the UK’s firsts in channel, including creating the UK’s first Total Communications partner programme spanning a multitude of resellers, partners, and strategic alliances. Nick has led teams responsible for indirect relationships with all types of partners (from distributors, global system integrators, multiple retailers, and specialist national and independent retailers)

After 25 years in big corporate and establishing a start-up, Nick is now an advisor and mentor to businesses across IT, Telecoms and SaaS markets with a particular focus on improving capability and execution across direct and indirect routes to market.