Big Business Experience
London & Manchester Assurance
Friends Life (Aviva)
Small Business Experience
Westbank Community Health & Care
Unity 5 Limited
Nic is a highly experienced marketing strategist with extensive experience in working with digital and offline businesses in both the B2B & B2C sectors. He helps businesses to create robust and effective marketing strategies to identify, attract, convert and retain customers.
Nic’s work’s with business leaders in start-ups and SMEs to accelerate their growth and scale up rapidly. Nic sits on several Boards as a Non-Executive Director and is an experienced chair of board-level teams.
His portfolio includes businesses trading in web development, parking industry, financial services, digital communications, online retail, social enterprise and charity sectors.
- Fellow of the Chartered Institute of Marketing
- Post Graduate Diploma in Marketing
- B.A. (Hons) Economics & Philosophy
- Master Certification in Digital Analytics
- Google Certification (Digital Advertising & Analytics)
Key Areas of Expertise
- Business purpose, mission and values development
- Marketing Leadership & Management support
- Marketing strategy and goal setting
- Mentoring and coaching.
- Social Enterprise and Charity strategy
- Customer analysis and research
- Integrated marketing communications planning (digital and offline).
- Digital Marketing strategy
- Marketing measurement and control (web analytics, actionable insights).
Digital Marketing and web strategies for B2B development business (including website structure and content, digital advertising, email and social channels).
Marketing strategy and implementation for SME businesses in the Tech and SaaS industries.
Marketing communications planning for financial services company with complex multichannel marketing (online, direct sales and intermediary).
Managing new product development and launch to market. Leading cross-functional teams.
Writing briefs for shortlisting and appointing agencies for a variety of projects: website development, digital marketing, branding, design and print.
Digital Marketing audits for online business in B2B & B2C sectors including eCommerce and lead generation.
Marketing strategies for businesses transitioning from offline sales to online or multiple channel approaches.
Providing strategic marketing support at board-level for an enterprise level charity to increase its revenue from trading activities.
Leading the board of a social enterprise to deliver significant growth.
Coach and regional organiser for an organisation that supports start-ups and scale-ups with expert advice and support