Name

Mita

Position

Non-Executive Director / Board Advisor / Mentor

Location

Leicester

Big Business Experience

Advanced Group

Aconex then bought by Oracle

Small Business Experience

Vocovo

Mitrefinch

Summary

Mita is a strategic, commercial, and empathetic tech-product leader with 25+ years of experience helping startups and scaling high-growth businesses. Bridging product and technical delivery with board-level vision, she supports founders and boards with technology alignment, go-to-market strategy, product execution, and leadership development.

A certified coach, Mita connects the dots between strategy, execution, and people, ensuring growth isn’t achieved at the cost of burnout, misalignment, or cultural erosion to ensure maximum business success

Qualifications

• MSc in Information Technology (Loughborough University)
• BA (Hons) in Banking & Finance
• Certified Professional Coach ™ (iPEC).
• Digital MBA (CTO Academy)
• Connected Board Advisor Course
• Agile Certified Product Owner, and Product Management certifications from General Assembly and Mind the Product

Key Areas of Expertise

• Board advisory
• Product and technology strategy
• SaaS and platform scaling, go-to-market execution, AI and automation technology transformation
• M&A due diligence
• Experienced in leadership development
• Executive coaching
• Building high-performing teams across startups and scale-ups.

Experience

• Board advisor, fractional CTPO, and executive coach with over 25 years of experience supporting SMEs and scale-ups.
• Helps businesses turn technology and product ambition into clear commercial outcomes.
• Works closely with founders and leadership teams navigating growth, complexity, or organisational transition.
• Brings clarity to priorities and structure to execution at critical stages of scale.
• Experience across SaaS, platform, and hybrid hardware–software businesses.
• Supports companies from early traction through to sustainable scale.
• Strengthens product strategy, go-to-market execution, and technology foundations to enable repeatable growth.
• Often engaged where sharper decision-making is needed around investment, delivery, or team capability.
• Former senior executive, building and leading product and engineering teams through rapid growth and transformation.
• Certified professional coach, combining commercial judgement with leadership insight.
• Helps founders and senior teams scale with focus, resilience, and healthy ways of working.