Michael

Name

Michael

Position

Non-Executive Director / Board Advisor / Mentor

Location

Dublin, Ireland

Big Business Experience

Diageo

Curves

Small Business Experience

Mynd Drinks

Summary

Highly experienced and motivated Senior Commercial Marketing Leader. Over 25 years’ experience and a proven track record of success developing brands, especially FMCG brands, having a positive impact on the bottom line across the fast moving consumer goods sector in Irish and International markets.

Renowned for a ruthless focus on what drives the economic engine of a business through engaging with people, developing a strategic vision as well as a passion for brands and embedding culture. Strategic problem solver delivering commercial impact. Uses passion for delivering against customer needs to develop and deliver profit driven business solutions for leading organisations.

Qualifications

  • Diploma in Online Marketing (Distinction)
    DBS 2010
  • Diageo ‘Emerge’ Course incorporating Performance Management and Responsibility based Leadership
  • Diageo High Potential Management Programme & Diageo Way of Brand Building Modules 1 & 2 Diageo In House Programmes 1991 – 2001
  • Degree in Business Studies (BBS)
    Trinity College Dublin 1991

Key Areas of Expertise

  • Business Strategy
  • Brand Strategy
  • Commercial Leadership
  • International Business
  • Social Media Marketing
  • Market Planning
  • Export Marketing
  • New product Development
  • Project Management

Experience

  • Entrepreneurial mindset having established and run own businesses on a number of occasions.
  • Strong foundation and grounding in process, organisational structure, brand building, strategy and commerciality learned early in career on the ground with Diageo.
  • Previous Chairman of the Irish Wines Association – sat on boards of Drinks Industry Group of Ireland (DIGI) and Alcohol Beverage Federation of Ireland (ABFI – now Drinks Ireland) (Part of IBEC) which effectively lobbied the Government on alcohol policy.