Non-Executive Director / Board Advisor / Mentor


Dublin, Ireland

Big Business Experience



Small Business Experience

Mynd Drinks


Highly experienced and motivated Senior Commercial Marketing Leader. Over 25 years’ experience and a proven track record of success developing brands, especially FMCG brands, having a positive impact on the bottom line across the fast moving consumer goods sector in Irish and International markets.

Renowned for a ruthless focus on what drives the economic engine of a business through engaging with people, developing a strategic vision as well as a passion for brands and embedding culture. Strategic problem solver delivering commercial impact. Uses passion for delivering against customer needs to develop and deliver profit driven business solutions for leading organisations.


  • Diploma in Online Marketing (Distinction)
    DBS 2010
  • Diageo ‘Emerge’ Course incorporating Performance Management and Responsibility based Leadership
  • Diageo High Potential Management Programme & Diageo Way of Brand Building Modules 1 & 2 Diageo In House Programmes 1991 – 2001
  • Degree in Business Studies (BBS)
    Trinity College Dublin 1991

Key Areas of Expertise

  • Business Strategy
  • Brand Strategy
  • Commercial Leadership
  • International Business
  • Social Media Marketing
  • Market Planning
  • Export Marketing
  • New product Development
  • Project Management


  • Entrepreneurial mindset having established and run own businesses on a number of occasions.
  • Strong foundation and grounding in process, organisational structure, brand building, strategy and commerciality learned early in career on the ground with Diageo.
  • Previous Chairman of the Irish Wines Association – sat on boards of Drinks Industry Group of Ireland (DIGI) and Alcohol Beverage Federation of Ireland (ABFI – now Drinks Ireland) (Part of IBEC) which effectively lobbied the Government on alcohol policy.