Melanie

Name

Melanie

Position

Board Advisor/ Mentor

Location

London

Big Business Experience

Universal Pictures

ODEON Cinemas Group

Small Business Experience

Project Everyone

STX International

Summary

Melanie is an award winning, Commercial Director with over 25 years business experience, significantly growing retail-led companies, across global markets.

Used to working in fast paced, fiercely competitive commercial sectors, she has been successful in some of the world’s leading content businesses.

She can bring creative energy and proven know-how to any sized business. A brilliant communicator, she quickly gets to the heart of complex commercial challenges, articulates simple, winning marketing strategies and brings everyone on the journey with her.

Qualifications

  • BA Hons Humanities
  • Postgraduate Diploma in Marketing
  • Mini MBA in Marketing
  • Mini MBA in Brand Management
  • Chartered Institute of Marketing Diploma
  • Market Research Society Diploma
  • Google Squared On-Line Digital Marketing Diploma
  • Academy of Digital Business Leaders Diploma

Key Areas of Expertise

  • Effective Marketing Strategy
  • Brand Creation (from scratch)
  • Brand Development & New Product Development
  • Brand Management and Brand Architecture
  • Planning and implementing successful Marketing tactics
  • Choosing the right Communication channels
  • Measuring the effectiveness of Marketing campaigns
  • Hiring the right Commercial team & keeping them
  • Finding/ negotiating brand partnership & sponsorship deals
  • Hiring the right agencies (creative, media, PR)
  • Running innovation & growth workshops
  • Identifying Customer insights (e.g. research groups & brand surveys)

Experience

Universal Pictures International – Chief Marketing Officer Responsible for commercial teams in 12 countries delivering annual revenues of $1 billion

Universal Pictures – Vice President Licensing Grew licensing business from $11m to $50m in 4 years

ODEON Cinemas Group (interim) Contracted to create a new luxury cinema brand and launch it across Europe.

ODEON UK (interim) Contracted to grow market share through stronger third party partnerships and more effective brand communication campaigns

STX International (consultant) Found the best retail distribution partner for start-up STX international – negotiated and papered 5 year, multi-territory deal