Chairman / Non-Executive Director / Board Advisor / Mentor

South Wales / Avon / Wilts / Worcs / Gloucs / Hereford

Big Business Experience

Thomas Cook

Cardiff Airport

Small Business Experience

Luxury Chalet Book

Fusion OH


I am a successful entrepreneur, developer and businessperson working in all areas of the digital space for over 30 years. A board member for over 20 years with 6 companies, a runner-up Welsh Young Businessperson of the Year in 2001, and a Business Insider Rising Star. I provide strategic decision-making support to SMEs wanting to upscale, develop product or improve their profitability.

At VSI-thinking, a company I founded and ran for 17 years and successfully sold in 2015, I directed commercial business strategies, enterprise architecture, technical product development and continually developed staff. I have experienced firsthand every aspect of the SME business lifecycle.

Key Areas of Expertise

  • Strategic business planning
  • Commercial strategy and analysis
  • Product development
  • Marketing and digital media
  • Operations management
  • Online platform design
  • Corporate social responsibility
  • Leadership and team building
  • Business growth and sale


VSI-thinking: Managing Director (Owner / Founder) – Aug 1998 to Oct 2015

Profitable every year of operation, with almost 50% net profit margin for the five years prior to the sale. Responsible for all commercial direction during the 17 years, business strategies, enterprise architect, technical product development and organisational leader continually developing staff. Key customers:

  • Manchester United (CMT Learning) – increased residential bookings 100% year on year.
  • Thomas Cook – costs savings of several million pounds over 5 years.
  • Celtic Manor Resort – first online booking solution and enterprise wide CRM database.

Uprise (Uprise Marketing Ltd): Technical Director – Oct 2015 to Sept 2019

Uprise board member supporting the transformation of businesses operation post acquisition. Leading migration to Azure and embedding GDPR into business. Technical, strategic and project lead for key clients:

  • Cardiff Airport – increased executive lounge online bookings and implemented enterprise wide CRM.
  • Fusion OH – portal and mobile app to support 10000 staff at Nationwide.

Aston Martin Owners Club Limited: Digital Director – Apr 2016 to Apr 2017

Board Director of the global Aston Martin Owners Club with portfolio for digital:

  • Implemented a digital strategy including new website and single login.
  • Quadrupling online membership.
  • Doubled social media reach to ½ million.