Linda

Name
Linda

Position

Director / Non-Executive Director / Board Advisor / CMO / CEO

Location

West Lothian

Business Experience

West Lothian Chamber and CodeClan

Summary

Linda founded and ran her first company for 24 years before selling and becoming the CEO of West Lothian Chamber.

The events company grew to be one of the most prestigious of its kind in Scotland with many blue chip clients.

During her time at the chamber she sat on several boards and advisory groups, including Scottish Chambers of Commerce. The areas Linda specialised in during this time were International trade and skills.

Currently Linda is CMO and Head of Industry engagement at CodeClan, her role comprises of being responsible for marketing, brand and engagement with their 250+ corporate partners.

Key Areas of Expertise

  • Strategic Planning
  • All aspects of Marketing
  • Sales
  • Innovation
  • Export/Import
  • Customer Journey and experience

Experience

Strategic Planning:

Has over 20 years’ experience with companywide and marketing strategic, operations and budget planning, for scale up to SME size companies.

Marketing:

For the last 8 years Linda has worked on many national marketing campaigns, with several brands, that she has created. Currently CMO for a national organisation, responsible for all aspects of marketing and brand.

Sales:

Over 25 years of selling to small and large corporates.

Innovation:

Several years’ experience working on projects funded by Scottish Government and the EU, creating new and innovative projects used across Scotland and Europe.

Internationalisation:

Linda has been involved in the creation and roll out of an international project funded by Scottish Government, this included making contacts and leads for companies internationally, and nationally for visiting companies. She has also arranged and led several trade missions, in and out of Scotland.

Customer Journey and Experience:

Through her CMO and CEO role Linda has been responsible for the entire customer journey and experience at a national level.