Non-Executive Director / Board Advisor / Mentor



Big Business Experience

Philex Group

Small Business Experience

Hydeline Furniture

Harry B Litherland


Karl brings a wealth of expertise in consumer goods organisations with turnovers exceeding £25m. He has successfully created and positioned over £1bn worth of products into professional markets, local and international retail chains, and e-commerce. Karl’s extensive experience comes from both strategic and tactical roles within private and family-owned SME businesses.

Over the course of the past 20 years, Karl has held key leadership positions, including Managing Director, Commercial Director, Product Director, and Non-Executive Director, within omnichannel product businesses. These businesses have encompassed various sectors such as manufacturing, wholesale, distribution, retail, and e-commerce.

Karl has spearheaded a range of business change initiatives, including new technology implementations, restructuring, reducing costs, and new business growth campaigns.


BA(Hons) Business Studies and Marketing

Key areas of Expertise

  • Wholesale, distribution, retail, e-commerce operations
  • Consumer product development, sourcing and quality control
  • Omni-channel management
  • Operational and product cost management/reduction
  • Business management metrics, analytics and reporting
  • Operational efficiency improvement
  • Business data analytics, problem-solving
  • P&L management and budget control
  • Business growth and change management
  • International market expansion
  • Financial analysis, management
  • Global supply chain optimization
  • Consumer-centric continuous improvement
  • Multi-disciplinary leadership, mentoring


20 years in professional and consumer product manufacturing, product development, importing, wholesale, distribution, retail and e-commerce.

Over 15 years of board director experience including Group Managing Director, Managing Director, Commercial Director and Non-Executive Director Roles.

Held both commercial and operational roles within SMEs ranging from £3m to £30m+ annual turnover.

Customer facing experience with major national retailers including Argos, ASDA, Sainsburys, B&Q, Screwfix, Currys and more.

Grew a start-up from £3.5m to £9m rolling turnover within a period of 12months through fast introduction of high performance team members and business systems.

Highly analytical with a deep understanding business finance, financing models and business reporting tools.

Strong understanding of e-commerce including domestic and international Amazon marketplaces.

Conducted a number of business growth and profitability growth campaigns including implementation of new ERP systems, business restructuring, expansion of sales channels and international markets.

Group Managing Director of multiple operating companies operating across the country simultaneously.

Built and led a new international ecommerce operation within a 30 year old business from £0-£16m turnover within 5 years.

Non-Executive Director of Hydeline Furnture Ltd.