Name

Julia

Position

Fractional CMO / Non-Executive Director / Board Advisor

Location

Hampshire

Big Business Experience

Microsoft

RBS

Small Business Experience

GoCardless

Wise

Summary

Julia is a Fractional CMO and board advisor with over 20 years’ experience helping B2B companies accelerate growth.

A three-time founder and former CEO, she works with scaling businesses where growth has stalled, pipeline is unpredictable, or marketing activity is not translating into revenue.

Julia helps leadership teams clarify positioning, identify the most valuable customer segments, sharpen messaging that wins deals and design go-to-market systems that generate consistent, qualified pipeline.

She has supported more than 500 B2B companies, including GoCardless, Wise, Hiyacar, Toc Biometrics and Hastee, helping organisations significantly increase pipeline, accelerate revenue growth and shorten complex B2B sales cycles.

Julia is an accredited Non-Executive Director.

Qualifications

• LL.B (Law).
• Accredited Non-Executive Director
• Board certifications in Corporate Governance, Board-Level Finance, Risk & Strategy, Digital &
• AI Governance, Coaching Skills for NEDs, and NED Fundamentals.
• HubSpot Solutions Partner and HubSpot Sales Certified.
• Judge, Digital Marketing Experience Awards and the International Customer Experience Awards. (B2B Marketing categories).

Key Areas of Expertise

• B2B growth strategy and commercial marketing transformation
• Positioning and value proposition development
• Go-to-market strategy
• Pipeline and demand generation strategy
• Marketing and sales alignment (RevOps)
• Scaling businesses in the UK and internationally
• Customer acquisition and revenue growth
• Board advisory on growth, strategy and commercial performance

Experience

Former CEO of an award winning strategic B2B marketing agency, leading international programmes across multiple markets.

Former CEO of a sales and marketing leadership consultancy, leading the sale of the company to a US consultancy.

Previous Board Director for a PLC. Oversaw corporate governance and compliance during the company’s transition from Ofex to AIM. Additionally, a member of the management team that led the successful AIM listing of sister company.

Accredited Non-Executive Director advising boards and leadership teams on growth strategy, governance and commercial leadership.

Works with scaling B2B companies to clarify market positioning, strengthen go-to-market strategy and align marketing with commercial outcomes.

Specialises in building the commercial foundations required for scale with clear positioning, defined customer economics, compelling messaging and go-to-market systems that generate consistent, qualified pipeline.

International experience leading growth programmes across global markets.

Over her career has supported more than 500 B2B organisations including GoCardless, Wise, Hiyacar, Toc Biometrics and Hastee.

Proven record of delivering demand generation and revenue transformation, significantly increasing pipeline, accelerating revenue growth and shortening complex B2B sales cycles.