Fractional Leader / Board Advisor / NED / Coach / Mentor



Big Business Experience



Small Business Experience

various startups


Johanna has over 13 years of experience in various sales leadership roles at hyper growth tech startups and scale-ups

She was part of Figma’s Leadership Team – as Head of Account Management & Growth EMEA – before and during the proposed 20bn USD acquisition by Adobe
Director Global Enterprise Relationships and Growth at Meltwater EMEA until its IPO.

Johanna is the founder of a company that helps aspiring startups navigate the complex world of B2B sales, offering expert guidance on go-to-market strategies. She is a certified startup mentor.

Johanna is an Investment Committee Member at Angelhub, a HongKong based startup investment platform.


  • Executive MBA (ESCP), high hons, 2016
  • Diploma in History (University of Vienna/Austria), 2009
  • Executive Seminars: Cornell University / US, Shanghai Jiao Tong University / China
  • Certified Mentor at The Venture Mentoring Team

Key Areas of Expertise

  • B2B SaaS Sales (Enterprise, SMBs)
  • Developing successful Go-to-Market strategies
  • Building successful sales engines
  • Achieving product market fit
  • Managing and closing complex deal negotiations
  • Crafting compelling Sales Messaging
  • Team Building
  • Coach, Mentor, Advisor, Non-Executive Director for tech SME’s, startups and scale-ups


  • Since January 2022: Founded a company. Growth/scaling advisor and fractional leader for B2B tech startup/scale-ups
  • Since 2022: Angelhub (HongKong) – Member of the Investment Committee
  • Since 2022: The Venture Mentoring Team – Certified Startup and SME Mentor
  • May 2021- December 2022: Figma EMEA – Head of Account Management & Growth
  • August 2013 – April 2021: Meltwater – Director Global Enterprise Relationships and Growth EMEA
  • 2011-2013: cpi Celebrity Performance – Head of Business Development (Berlin startup)
  • 2009-2011: GM Villa Schoeningen (Museum in Potsdam, Germany)