Name

Johanna

Position

Fractional Leader / Board Advisor / NED / Coach / Mentor

Location

London

Big Business Experience

Figma

Meltwater

Small Business Experience

various startups

Summary

Johanna has over 13 years of experience in various sales leadership roles at hyper growth tech startups and scale-ups

She was part of Figma’s Leadership Team – as Head of Account Management & Growth EMEA – before and during the proposed 20bn USD acquisition by Adobe
Director Global Enterprise Relationships and Growth at Meltwater EMEA until its IPO.

Johanna is the founder of a company that helps aspiring startups navigate the complex world of B2B sales, offering expert guidance on go-to-market strategies. She is a certified startup mentor.

Johanna is an Investment Committee Member at Angelhub, a HongKong based startup investment platform.

Qualifications

• Executive MBA (ESCP), high hons, 2016
• Diploma in History (University of Vienna/Austria), 2009
• Executive Seminars: Cornell University / US, Shanghai Jiao Tong University / China
• Certified Mentor at The Venture Mentoring Team

Key Areas of Expertise

• B2B SaaS Sales (Enterprise, SMBs)
• Developing successful Go-to-Market strategies
• Building successful sales engines
• Achieving product market fit
• Managing and closing complex deal negotiations
• Crafting compelling Sales Messaging
• Team Building
• Coach, Mentor, Advisor, Non-Executive Director for tech SME’s, startups and scale-ups

Experience

• Since January 2022: Founded a company. Growth/scaling advisor and fractional leader for B2B tech startup/scale-ups
• Since 2022: Angelhub (HongKong) – Member of the Investment Committee
• Since 2022: The Venture Mentoring Team – Certified Startup and SME Mentor
• May 2021- December 2022: Figma EMEA – Head of Account Management & Growth
• August 2013 – April 2021: Meltwater – Director Global Enterprise Relationships and Growth EMEA
• 2011-2013: cpi Celebrity Performance – Head of Business Development (Berlin startup)
• 2009-2011: GM Villa Schoeningen (Museum in Potsdam, Germany)