Regional Director



Big Business Experience

Eastman Kodak Company

Pitney Bowes

Small Business Experience

Wyre’d In Consulting

CJX Business Services


Prior to starting her own business, Joanne has had 25+ years’ experience working with Fortune 1000 companies in the global technology & IT sector in both a Senior Leadership and board member capacity.  She now focuses on enabling SMEs and Scale-Up companies in the North West to regain momentum by analysing their current situation, developing strategic business plans and insuring flawless execution of those plans and priorities.  She has a collaborative approach, engaging with business stakeholders at C-Level/Board and 3rd Parties, delivering fit for purpose solutions to her clients.   Joanne specializes in the following 5 key areas:

  • Strategic Business & Marketing Planning to enable Profitable Growth
  • Development of Effective Go to Market Strategies – direct and single/two tier distribution
  • Client Journey Experience – strategies to attract, acquire, onboard, retain and grow SMEs most important asset…their clients!
  • Government Grants & Loans for SMEs/Scale Ups
  • Finding and Introducing the right senior level talent to augment the SME/Scale-up businesses


Bachelor of Arts (Honours) – Nottingham University, English & Geography Major

University of Virginia Darden School of Business – Executive MBA

Smith College for Women – Executive Leadership Program

Key Areas of Expertise

  • Strategic Business Planning
  • Strategic Marketing Planning
  • Go to Market Strategies – direct and single/two tier distribution
  • Profitable Revenue Growth Planning
  • Client Journey Experience – Protecting SME/Scale-Ups most important asset…their clients!
  • Government Loans & Grants
  • Finding the right key talent for SMEs/Scale Ups


Global business development and marketing executive who conceptualizes and drives highly successful go-to-market strategies by leveraging a unique blend of IT Technology and Services, strategic and business development strengths with extensive experience within domestic and international high technology, business products and outsourced services markets. Possesses a natural talent for fostering collaboration and influencing and building consensus among senior cross-functional, multinational teams.

Expert at accelerating sales and profitable revenue growth for SMEs and Scale-Ups, increasing market share and optimizing market presence by building and empowering teams for unsurpassed excellence. Trusted advisor who has won respect for credibility, forthrightness, global/domestic perspective and subject matter expertise, garnering appointments to the boards of growing companies, philanthropic and professional organizations.