Regional Director

Dublin (Ireland)

Big Business Experience



Small Business Experience




Driven, energetic & resilient, with 14+ years of broad global senior management experience from various countries, roles, companies & industries (eCommerce, eGaming, FinTech & Loyalty), and a track record of success.

Director, co-owner & co-founder of a growing global consultancy business, making an impact as a board member, advisor, consultant, mentor & speaker.

Well connected with a strong global network of senior managers, top employees & consultants, and leading suppliers & agencies.

Ability to define & develop strategy but also dive into the details when needed, implementing practical Agile methodologies, in large companies, scaleups, SMEs, and hands-on startup environments.


2001 – 2005 B.Sc – with distinction – in Industrial Engineering and Management from The Technion, Israel Institute of Technology.

Key areas of Expertise

  • Customer Experience (CX)
  • Digital Transformation
  • Innovation
  • eCommerce
  • eGaming
  • FinTech
  • Strategy
  • Budget and P&L management
  • Product Management
  • Product Development
  • CRM & Loyalty
  • Customer Service (CS)
  • User Experience (UX)
  • Data & BI
  • Digital Marketing
  • Sales & Business Development
  • Operations
  • Supplier Management & Contracting
  • HR
  • Mentoring & coaching


Co-founded a global consultancy business, providing high-impact strategic yet pragmatic consultancy, maximizing efficiency, value add & ROI. Improving the way businesses attract, convert & retain customers digitally, and grow profitably as a result.

Judge, eCommerce & Payment Awards, Dublin, September 2019.

Advising for Loops Rewards on coalition loyalty strategy, local GTM & end-to-end CX.

Member of Ambler Primary School board, working with the Head Teacher and management team to further improve quality of teaching & learning.

Career coach / mentor, helping & supporting people of all ages and levels of work experience in advancing their careers.

Leading a digital transformation at Bio-Medical Research / Slendertone, including revolutionizing website & digital marketing, achieving record-breaking profitable revenue growth.

Transforming Data into a business-value generating department in Betsson Group, driving multimillion EUR profitability uplift through both cost savings and revenue increase.

Establishing CRM as a leading force at payleven (now SumUp), connecting all departments and making it a customer-centric company.

Leading the delivery of Nectar Local from concept to launch in Yell, the most complicated product in the loyalty space.

Building & executing an improvement plan in Stan James, creating a strong change and achieving above-target results.

Leading a unique state-of-the-art CRM product at 888.com, resulting in an increase in operational productivity across all departments.