Name

Grame

Position

Board Advisor / Fractional Marketing Director

Location

Edinburgh & Central Belt

Big Business Experience

Shell

French Duncan Chartered Accountants

Small Business Experience
Clearwater Controls

The Union Advertising Agency

Summary

Graeme’s a senior commercial and communications leader who brings Board-level perspective to SMEs seeking growth, stronger revenue and effective marketing communication.

With a career spanning professional services, technology and high-growth environments, he combines strategic understanding with practical execution across marketing and broader commercial development.

Graeme is particularly focused on helping leadership teams prioritise activity for maximum return, and is experienced in AI and automation – having worked in the sector for several years he knows how to deploy these tools efficiently.

He is an experienced Non-Exec, Board Advisor, Fractional CMO and charity trustee, comfortable operating at strategic and operational levels.

Qualifications

• MA (Hons) – Economics – The University of Edinburgh

Key Areas of Expertise

•  Board-level growth and commercial strategy
• Revenue optimisation and opportunity prioritisation
• Marketing, brand and communications leadership
• Deployment of AI and automation for efficient SME adoption
• Customer, employee and stakeholder alignment
• Fractional CMO, Non-Exec and advisory support

Experience

• Board Advisor to The TEFL Org, the world’s largest provider of TEFL training, supporting leadership on commercial growth, strategic positioning and new market development.
• Ongoing strategic advisor to Industrial Flow Solutions (following their acquisition of Clearwater Controls), providing commercial and marketing insight rooted in prior experience helping build the DERAGGER brand and global market growth.
• Board-level advisor to JRM Products, a specialist manufacturing business, supporting market positioning and aligned marketing activity.
• Senior commercial and marketing advisor to Aqua-Tech, a rapidly growing business, helping leadership prioritise activity for maximum return and strengthen communication across customers and teams.
• Long-term Board Advisor to iMultiply, Scotland’s leading finance recruitment specialist, working with the leadership team since 2020 on growth direction, brand development, marketing effectiveness and strategic communications.
• Extensive experience working with SMEs and scale-ups across numerous sectors, providing Fractional CMO support, senior commercial guidance and structured decision-making at leadership level.