Emma

Name

Emma

Position

Non-Executive Director / Board Advisor / Mentor

Location

East Midlands

Big Business Experience

Google

Summary

Emma is an experienced and qualified SME Business Growth Consultant, Mentor and Trainer with an extensive background in digital and strategic marketing.

Over her 25-year career in marketing, she has worked with clients of all sizes, from large multinational corporations to startups in a variety of sectors. Emma has experience in both agency and client side roles, managing projects, teams and stakeholders as well as developing strategies, plans and implementing campaigns.

Emma has run several start-up businesses and now runs her own consulting and training business.

As a qualified HE practitioner and Mentor Emma adds value by delivering training and mentoring alongside her consultancy practice to support the skills and knowledge development of internal teams.

Emma is a Fellow of the Chartered Institute of Marketing, a Fellow of the Institute of Data and Marketing and a Fellow of Advance HE.

Qualifications

  • ILM 7 Executive Coaching and Mentoring (Business)
  • Pg Dip Higher Education Policy and Practice and FHEA
  • Pg Dip Digital Marketing
  • Certificate: Digital Marketing Essentials
  • Pg Dip Direct and Interactive Marketing
  • BA (Hons) Combined and Media Arts

Key Areas of Expertise

  • Integrated Marketing Strategy and Planning
  • Digital Marketing Strategy
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC)
  • Social Media Marketing
  • Content Marketing
  • Website Optimisation
  • Digital Marketing Customer Experience
  • Email Marketing
  • Corporate Marketing
  • B2B Marketing
  • Inbound Marketing
  • Business Development
  • Management and Leadership
  • Coaching, Mentoring and Training
  • Business Strategy and Development
  • Designing and Optimising Customer Experience

Experience

Former Interim Marketing Director  – Filey Gin

Interim contract to support an SME start-up with their business planning, setting a strong operational, process driven and tech-supported foundation for growth.

CRM Implementation

Development of Amazon Sales Channel

Website Optimisation, SEO, PPC

Marketing Planning

Customer Identification and Journey Planning.

Tactical Marketing Planning and Deployment.

Former Marketing, Management and Leadership Consultant – Watson Woodhouse Solicitors

Delivering Marketing, Management and Business Training and Mentoring for the Marketing Executive and two Management Apprentices.

Providing support for the Business and Marketing Director and CEO.

Delivering 1-2-1 Leadership Training to Senior members of the organisation and group Management and Leadership Training to managers and heads of department.

Former Marketing Consultant and Mentor – Becker UK

Mentoring the Marketing Executive from entry-level Marketer to Confident Marketing Manager. Supporting the MD with Strategic Marketing Direction

Former Marketing Consultant and Mentor – Skanwear Mentoring the Marketing Executive from Entry Level Marketer to Confident Marketing Manager. Providing Strategic Marketing, Branding and Positioning Direction and Advice to the board of Directors.

Former Interim Marketing Director – Plum Products Ltd

Working at board level and with the marketing team to develop and implement marketing strategy and planning for B2B, B2C and internal audiences.