Director / Board Advisor / Mentor



Big Business Experience



Small Business Experience

Howard Tenens

Freemans Events


Successful, multi-channel sales and marketing specialist with excellent commercial acumen and business flair. Vast experience building strategic business plans which deliver year-on-year growth and profit contribution, both in the UK and globally.

Business development expertise delivering return on investment, with the ability to build strong commercial relationships with clients and customers.

Innovative and resourceful with excellent sales training and negotiation skills.

Successfully worked for blue-chip corporations as well as SMEs and family businesses.

Excellent written and verbal communication skills, good people management and mentoring expertise.


  • BA (Hons) Business Studies specialising in Marketing
  • Diploma of CIM

Key Areas of Expertise

  • Sales / Sales Training / Business Development
  • Marketing – branding, digital including web & app build, creative work including print ads, social media banners, video
  • Commercial overview & analysis
  • Strategic oversight / setting objectives
  • Developing a plan to meet the objectives
  • Budgetary control and measurement


A respected sales and marketing expert with excellent commercial acumen. Eilis can review the finances of any business before commencing on a project to ensure objectives are set which underpin the strategic direction of the business. She is capable of critically reviewing the accounts to ensure good fiduciary practice.

Eilis has worked across the UK and globally for blue-chip companies, SMEs and family businesses, managing budgets in excess of £300m and has a wealth of multi-channel experience. She is a results-oriented achiever with excellent people and communication skills; adept at developing exceptional relationships with clients, colleagues and stakeholders to deliver substantial growth in highly competitive and diverse business markets. A great team player with an eye for detail and the future vision, has the ability to manage incremental improvements alongside delivering strategic change. Worked for and with high profile corporations and brands – Rothmans, Dunhill, The Famous Grouse, The Macallan, Remy Cointreau, Coca-Cola, Mars, Organix, Jane Shilton, ABInBev, Selfridges, HoF, Honda, Mercedes Benz, Bushmills Whiskey, Tesco, Sainsburys.