Board Advisor


London & South East

Big Business Experience


Scottish & Southern Electricity (SSE)

Small Business Experience

Design Supply


“Straight talking leadership with a signature dish of passion, creativity and collaboration.  Inspiring and motivational.”

Over 25 years as a digital pioneer.  A Strategy & Digital Transformation specialist who has helped businesses, big and small, face their worst challenges, embrace new technology and new ways of working, to ultimately change with confidence.


  • Current Parttime MBA: London School of Business & Finance
  • Atos Innovation Labs to build business
  • Atos Target Operating Model design
  • Atos 10 Levers for Change Management
  • Capgemini Transformation Mapping
  • Capgemini The Art of Difficult Conversations
  • Capgemini Curiosity as a tool
  • Capgemini Requirements and Traceability
  • Ogilvy & Mather presentation skills
  • Ogilvy & Mather qualitative & quantitative skills
  • Ogilvy & Mather planning resources; JICNAR, JICRAR, RAJAR, BARB, TGI, Nielsen, MORI

Key Areas of Expertise

  • Vision – creating buy-in
  • Strategy –bringing elements together
  • TOM – Operating Model design
  • New Tech – identify, evaluate and configure
  • COVID-19 – plan your New Norm
  • Customers – finding, keeping, delighting
  • Data – banking the value
  • Roadmap – complex journeys one step at a time
  • Day One – knowing where to start
  • Skills – how to make change stick


1995: Set-up and ran a web portal for the commercial vehicle industry

2000: Set up and ran an Internet Service Provision company for c. 2,500 SMEs to disrupt the Big Boys

2009: Set-up and ran a Marketing Automation consultancy

2013: Set-up and ran the Big Data & Marketing Automation division for a UK wide B2B marketing agency

2015: Set-up and ran the Big Data & MarTech proposition for WPP’s ecommerce specialist agency

2017: Set-up and ran the MarTech Centre of Excellence for a global Top 5 technology consultancy

2021: Set-up independently to deliver BIG COMPANY experience to medium sized businesses