Board Advisor



Big Business Experience



Small Business Experience

Planet Computers

Zoopla (previously PropertyWeb)


David boasts an impressive career, ranging from early entrepreneurship to founding, scaling, and exiting multiple businesses. Across several leadership roles, he managed $2.2bn sales for IBM EMEA, led an AI startup to $450m, showcasing his prowess in scaling revenue, expanding into new markets and navigating complex landscapes.

His expertise extends to advising startups and SMEs on sustainable growth. Excelling in team leadership, strategic relationship-building at the CxO/Director level, and bridging the IT-business gap across diverse verticals and European markets.

David is a disruptive force with a unique blend of skills, knowledge, and determination, supported by deep relationships and an extensive network.


  • Mini MBA, London Business School
  • Prince2 Practitioner
  • Master CNE
  • Selling to C level Certification
  • Financial Markets Industry Certification
  • Banking Industry Certification
  • Business Industry Insights Certification
  • IBM Advanced Selling Certification
  • IBM Certified Sales Manager
  • Advanced Sales Coaching
  • Artificial Intelligence Certification
  • Hybrid Cloud Certification
  • Advanced Presentation Skills
  • TV & Media Trained

Key Areas of Expertise

  • Strategic planning, implementation
  • Startup through scaleup, Seed/Angel to Series E
  • Experienced Software/Services/SaaS Sales VP
  • Ecosystems, partnerships, channel sell to/with/through
  • New business launch, market expansion
  • Business growth into new and existing geographies
  • Go-to-market strategy
  • Commercial growth strategy, pricing
  • Contract negotiation
  • Organisational optimisation/transformation
  • Recruitment, leadership mentoring, culture development
  • Programme, project, performance management


  • Advising companies in scaling their growth, maximising sales potential, developing their strategy, expanding their ecosystem and establishing strong positioning for their next round of fundings.
    • Enabled one client to generate 50% of previous year’s sales in Q1.
    • Attributed £1m revenue growth within two months for another client through sales strategy transformation.
    • Assisted in establishing positioning for Series E funding, advising on sales processes and ecosystems.
    • Strong network covering IBM, Microsoft, Salesforce, AWS, HCL, + many EMEA Enterprise clients.
  • For one Series D SaaS-based fintech
    • Doubled ARR, delivered 4x pipeline growth, increased average deal size 3x, accelerated the sales cycle from years to months.
    • Drove growth by building strategic ecosystem relationships with Global System Integrators.
    • Spearheaded top-down strategy, including route-to-market, campaigns, demand generation, and field engagement.
    • Established multiple global partnership agreements, including co-sale, resell, and embed.
  • For one AI SaaS startup
    • Built and led a high-performing team scaling to $450m pa.
    • Led sales and negotiated major deals for on-prem and hybrid-cloud solutions.
    • Delivered c.120% year-on-year revenue growth.
  • Founded and scaled two DOT.COM start-ups to £15m t/o within 5 years.