Non-Executive Director/Board Advisor


London, Surrey

Big Business Experience



Small Business Experience




Craig possesses 11 years of hands-on, early-stage experience as an individual contributor, sales leader and consultant/coach in pre-Series A startups. Craig works closely with founders to translate their passion for their ‘problem’ and product into commercial results, setting them on their way to becoming fully fledged scaleups.

He has successfully founded, trained and led new business teams across the spheres of martech, data/analytics, eCommerce and cybersecurity whilst also supporting SaaS clients in AdTech and InsurTech as well.

Key skills focused on Revenue Acquisition, Commercial Strategy & Planning and Sales Development with exposure across, UK, EMEA and North America.


  • 2:1 French & International Business (BSC), University of Bath

Key Areas of Expertise

  • Sales / new business revenue
  • Commercial Growth Strategy & Planning
  • Sales Process Optimisation
  • Sales Development Strategy & Execution
  • Recruitment / Hiring for Sales


Craig advises our clients on their revenue growth and commercial planning strategies.

His journey in global SaaS companies includes pivotal roles as an individual contributor (SDR & AE), five years as a frontline sales manager whilst more recently, he has assumed total ownership for commercial and revenue for his consulting clients.

Joining Miappi in 2015 as their first FTE, Craig contributed 70% of the company’s revenue over 3 years and established enduring relationships with enterprise clients including Unilever and Mercedes-Benz. Such growth saw the team expand to 20+ people.

In 2018, Craig rejoined EcoVadis, as a founding member of the CyberVadis management team. Leading the commercial function, he guided the business from being pre-revenue to €1M ARR in less than 18 months.

As a consultant, Craig’s experience includes working with PE/VC backed companies as well as bootstrapped businesses, understanding the nuances of each. His focus predominantly is to help clients in a hands-on fashion to recover from layoffs, churn events and commercial failure born from a challenging tech market.