Chairman / Non-Executive Director / Board Advisor / Mentor



Big Business Experience

Wolseley UK

HSS Hire

Small Business Experience

Denmans Electrical


Chris is an experienced P&L Business Leader, enterprising, visionary and commercially led, with strong experience across B2B, B2C, retail, wholesaler, telecoms, SME, private equity & corporate sectors.

Accomplished in leading business development & turnaround, with a track record of success in stabilizing operations, reversing losses, re-modelling sales operations and transforming sales revenues and EBITDA.

15 years’ experience driving growth in SME’s and corporate businesses with teams ranging from 50-1000 colleagues.

Led Denman’s Electrical to wholesaler of the year awards for the first time in its 70-year history.

Finalist in website of the year with Denman’s Electrical first fully transactional website, achieving £1m revenue in its first year.


Ashford Executive Leadership Programme

Ashford Business School – Strategic Leadership Programme

Rexel Leadership Programme

Clarity Leadership programme

Key Areas of Expertise

  • Executive Leadership & Commercial Management
  • Business Strategy Development & Implementation
  • Increasing Profitability and YOY Revenue Growth
  • Organisational Restructure & Process Improvement
  • Sales & Marketing, New Business Development
  • Operations Management & Cost Saving Initiatives
  • Performance Management & KPIs Implementation
  • Team Leadership, Development and Coaching


P&L Accountability for businesses from £5m – £250m revenue with single site and multi-site locations.

Executed new selling organization by creating new sales operational models across groups.

Experienced in full restructures across all areas.