Name

Caroline

Position

Non-Executive Director / Board Advisor / Mentor

Location

Surrey

Big Business Experience

The Royal Mint

Travelodge

Small Business Experience
Oak Furnitureland

TM Lewin

Summary

Caroline is a Marketing advisor to scale-ups and SMEs, helping sharpen positioning, refine messaging, and shape go-to-market plans that deliver.

She is able to bring clarity to brand and customer strategies, translating ambition into measurable growth.

Providing senior guidance on value propositions; brand and messaging architecture; AI adoption in marketing teams; go-to-market and launch planning; channel and campaign strategy; funnel optimisation; and measurement frameworks (KPIs, dashboards, testing roadmaps).

The result is clearer priorities, stronger alignment across leadership, marketing, and sales, and improved ROI through better propositions, healthier funnel economics, and a more predictable pipeline.

Qualifications

• BSc Mathematics and Management Studies
• CIM Marketing Diploma
• Cambridge Institute of Sustainability Leadership (CISL) Sustainable Marketing, Media and Creative
• WSET School London Level 3 in Wines

Key Areas of Expertise

• Brand strategies including sustainability credentials maximising differentiation
• Data and insights to drive clarity and improved decision making
• Growth mindset for teams and AI adoption
• Full marketing mix including corporate and crisis communications and stakeholder management
• Marketing transformation leaders for growing and established brands

Experience

• Cross-sector experience in retail, leisure and DTC, helping founders and leaders turn marketing into a focused growth strategy
• Built practical marketing systems for new and established brands limited time, lean teams and ambitious targets – no jargon, just commercially grounded decisions.
• Designed and implemented brand strategy and architectures that clarified complex portfolios, avoided internal confusion and made it easier for customers to understand, choose and buy.
• Introduced insight and data programmes to drive clarity on results and enabling prioritisation.
• Partnered closely with founders and leadership teams as a strategic sounding board on brand and sustainability
• Experienced in scaling what works, preparing brands, teams and budgets for the next stage of growth or investment.
• Extensive external communication and stakeholder management experience