Regional Director


Big Business Experience


BNP Paribas

Small Business Experience

Sensoria Limited

Westfield Business School & EIG (Escuela Internacional de Gerencia)


Antonio has over 25 years of experience in sales.  He uses his enthusiasm, forward-thinking and passion for self-direction to unlock individual’s potential and drive greater value for the organisations that he works with.

Antonio has a proven record of accomplishment in business development, sales, including managing and delivering key business defining projects. With sound business knowledge and acumen, he is focused on driving profit and efficiency, delivering outcomes that add value and stability to his clients’ businesses.

He is an experienced Management Consultant who specialises in improving business sales performance.

Developing value selling sales models that are easily understood and used by Sellers to prevent margin erosion in competitive sales environments.

Delivering senior-level sales training and sales coaching designed around business-specific value propositions and sales models.

Shortening sales cycles, improving sales conversion, and increasing the deal value and helping clients to develop a sales strategy, supporting sales planning and solving sales problems

Antonio works with directors, senior managers, and sales teams to establish repeatable sales models within the context of complex sales propositions, often around new and emerging technology.


  • Advanced programme in Real Estate Business Management
  • Bachelor’s Degree in Talent Management & Human Capital
  • Diploma in Management
  • Degree Bachelor of Law (LLB)
  • English Language & Literature
  • English Foreign Language (Advanced)
  • Master Town Planning

Key Areas of Expertise

  • Marketing Strategy
  • Management
  • Leadership
  • Business Development & Strategy
  • Selling/Sales Skills
  • New Business Development
  • Solution Management
  • CRM
  • Negotiation/Coaching
  • Motivational Skills
  • Solution Management/Training & Presentations
  • Team Leadership


Key Account Manager, Swing28

Jan 2020 – Present

A boutique creative agency that designs and executes 360° campaigns, maximising the impact of actions. Since 2005, researched the digital environment and have won many awards for innovation.  Operating in more than 30 countries seeking different solutions for companies in a wide range of sectors.

Business Development Partner, CPV Consulting

Mar 2017 – Jun 2020

Business Management specialising in sales team development.  Helping businesses to sell on the basis of value. Shortening sales cycles and improving sales conversion.  Sales improvement specialist.

Development Partner, Inspire Media

Oct 2016 – Jun 2020

In the last four years, Antonio has consistently delivered in excess of 150% of target per year, developing a portfolio of advertising revenues.

Antonio developed sales departments at Galway&Mayo Advertiser in Ireland and Canal Sur in Spain (Seville/Sevilla).

International Account Director, NRS Media Europe

Jan 2008 – Dec 2014

Antonio was mainly operating in two countries and generating over £27 million in revenue for his media partners.  Experienced across press and digital in the UK and radio, press, digital, TV and outdoor in Spain.

Accountable for the implementation of robust effective sales methodologies to media sales teams and managers with responsibility for all associated coaching.

In addition to helping clients drive new business, he develops local market strategies with Station Management based on industry knowledge and superior analytical skills.

Responsible for divisional budgets ensuring levels are achieved, facilitating profitable business growth.

Spearheading the delivery of assertive new business acquisition campaigns and retention programs, encompassing proposals, targets, campaign development, execution and reporting.

Providing leadership, direction and coaching for the sales teams to manage existing customer relationships and develop new business, securing new revenue solutions.

Managing Director, BNP Paribas Real Estate

Jan 2002 – Jan 2006

Managing Director of Valencia, Alicante and Castellón. Spain.
Oversaw a restructuring programme and the implementation of an innovative new management system which gave a 300% rise in profit margins in one year.  In two years, the division became the market leader in its field.

Senior Consultant.  Madrid, Spain
In charge of locating properties for the office department; promoting and communicating with owners to explain commercial activities. Successfully liaised with a minimum 250 clients per year.

Real Estate Consultant, Interlar Asesores

Jan 2001 – Jan 2002

Responsible for selling private real estate and organising commercial lettings.

Manager of Franchise, Wall Street Institute

Jan 1996 – Jan 2001

Directing a study centre, managing daily operations, including contracting out services, employee motivation and management, meeting changing market needs with attractive solutions and negotiating large-scale accounts.