Anthony

Anthony Bruce

Name

Anthony

Position

Non-Executive Director / Board Advisor / Mentor

Location

England

Big Business Experience

PSI International Services Limited

UHY Hacker Young

Small Business Experience

Keens Shay Keens

EnlightKS Limited

Summary

A commercially focused ACCA-qualified CFO with over 21 years of experience, specialising in driving financial and operational improvements for SMEs and scale-up businesses.

Expertise includes outsourced CFO support, strategic business advisory, financial planning, and offshoring consultancy. Proven track record in enhancing profitability, optimising processes, and leading successful integrations during mergers and acquisitions.

Extensive background in the technology, professional services, and construction sectors. Skilled in implementing scalable financial structures, streamlining reporting, and ensuring sustainable growth for ambitious businesses.

Qualifications

  • ACCA qualified, February 2003 and FCCA since February 2008
  • AAT Qualified in 2002

Key Areas of Expertise

  • Strategic financial leadership driving growth and profitability
  • Expertise in M&A, financial due diligence, and post-acquisition integratio
  • Enhancing cash flow, working capital management, and financial resilience
  • Implementing scalable systems to support business expansion
  • Aligning financial goals with stakeholder and board engagement
  • Leveraging outsourcing and offshoring for cost savings and efficiency

Experience

  • Commercially-focused CFO with a proven track record of driving profitability, streamlining operations, and integrating acquisitions.
  • Proven leadership: Successfully managed finance teams through growth stages, coaching and upskilling staff to take on increased responsibility.
  • Expertise in financial reporting, cash flow management, budgeting, and M&A activities, ensuring operational and financial targets are consistently met.
  • Led system improvements and automation projects, including introducing offshoring solutions that increased team efficiency and reduced costs.
  • Experience in overseeing strategic changes, including the restructuring of finance teams, implementing financial controls, and advising on tax optimisations.
  • Successfully navigated acquisitions and integrations across multiple regions, driving international expansion and enhancing profitability.
  • Collaborated closely with board members to shape long-term strategies and ensure smooth transitions during critical business milestones.

Anthony brings a wealth of experience in managing financial performance, scaling operations, and positioning businesses for sustained growth and profitability.