Name

Andrew

Position

Board Advisor

Location

Yorkshire

Big Business Experience

Shearings Holidays

Ant Yapi Group Construction

Small Business Experience

Luxury Cruise Line

Niche Legal Practice

Summary

Andrew is a commercially focused business development and marketing leader with extensive experience helping SMEs accelerate growth, improve profitability, and scale successfully. With a background spanning travel, leisure, aviation, and construction, he has generated over £500m in business opportunities and supported organisations ranging from £10m to £250m+ turnover.

Andrew combines strategic insight with hands-on execution, helping leadership teams strengthen sales performance, optimise marketing investment, improve operational efficiency, and develop sustainable growth strategies. His expertise covers marketing, business development, commercial negotiation, customer acquisition, brand development, and revenue optimisation.

Qualifications

• MSc Marketing
• Postgraduate Diploma in Marketing
• Postgraduate Certificate in Marketing

Key Areas of Expertise

• Commercial Strategy
• Strong background in SME growth, revenue optimisation, and strategic marketing leadership
• Business Growth & Revenue Optimisation
• Strategic Marketing
• Business Development
• Commercial Negotiation
• Sales Performance Improvement
• Brand Development
• Customer Acquisition & Retention
• SME Scaling & Growth Strategies
• Operational Improvement
• Partnership Development
• Investment Readiness
• Leadership & Mentoring

Experience

• Generated more than £500m in business opportunities while advising SMEs on growth, commercial strategy, and market expansion.
• Supported businesses with turnovers from £10m to £250m+ to strengthen revenue generation, profitability, and operational performance.
• Co-founded and helped scale a travel business, securing investment and developing commercial frameworks to support growth.
• Delivered a 20% sales uplift and reduced marketing expenditure by £250k while leading multi-channel marketing programmes.
• Managed multi-million-pound marketing budgets across digital, television, print, PR, and customer engagement channels.
• Grew SME turnover from £6m to £15m in 2years through improved commercial strategy, customer acquisition, and digital marketing initiatives.
• Built and led cross-functional sales, marketing, and business development teams.
• Developed strategic partnerships, distribution agreements, and market expansion programmes across competitive sectors.
• Extensive experience in customer acquisition, brand positioning, revenue growth, and commercial transformation.