Board Advisor



Big Business Experience



Small Business Experience


The Safeguarding Company


Andy is one of the UK’s leading SME-focused brand strategists. He has advised many of the UK’s fastest growing SMEs and specialises in supporting companies that are either preparing to scale-up, looking for investment or maximising their value prior to sale.

As a former managing Director of one of the world’s largest brand consultancies, Andy brings more than 25 years brand experience to the table. His core skill is in taking the lessons learned from working with large global brands, making them relevant to SMEs and helping them to thrive.


  • 2:1 Politics BA (Hons), Warwick University

Key Areas of Expertise

  • Brand Strategy
  • Brand Proposition
  • Brand Positioning
  • Brand Management
  • Brand Purpose
  • Brand vision, mission and values
  • Brand Naming
  • New product development and launch
  • Marketing strategy
  • Internal brand communications
  • Employee engagement
  • New business development


Andy has advised some of the UK’s fastest growing SMEs across multiple sectors. This includes:

Vistair: full brand strategy for a Bristol-based provider of software for the aviation industry that delivers world class levels of safety, efficiency and compliance.

The Safeguarding Company: developed a new brand name and communications strategy for an education-focused provider of safeguarding software prior to the business being sold in 2023.

Prolectric: brand strategy for a provider of solar powered lighting solutions as the company prepared for sale.

Exacta Technologies: brand strategy for a rapidly growing provider of ultra-fast server technology to compete with UK and global competitors.

Sheppy’s Cider: brand strategy, rationalisation and modernisation project for a family-owned cider business that is one of the oldest brands in the UK.

Cavendish Consulting: developed a new name and brand strategy for one of the UK’s leading corporate communications agencies.

Advanced Dynamics: delivered a new positioning and customer-centric brand strategy for a provider of packaging solutions.

OrthoSolutions Ltd: a new brand strategy for a rapidly growing provider of foot and ankle surgery components.

Creed Foodservice: brand strategy for a family-owned foodservice provider to help them compete with much larger UK competitors.

Academy21: brand strategy for the UK’s leading provider of online alternative provision to the education sector.