Non-Executive Director / Board Advisor / Mentor



Big Business Experience



Small Business Experience




Alfredo is an accomplished C-level Executive and Board Advisor with 30+ years of Telco, Internet, and Technology industry experience. Alfredo has proven experience in setting strategies to help companies scale, by building business in new markets, developing new sales channels, or turnaround of ailing business, always delivering outstanding results in terms of revenues and footprint expansion in challenging economic environments and geographies, including EMEA and LATAM.

With a passion for technology, Alfredo served as C-level executive or C-team/Board advisor to high-tech companies at both leading multinationals like HP, Motorola, and high-growth technology start-ups.

His personal motto goes “Expect the best. Prepare for the worst. Capitalize on what comes”


  • MSc Telecommunications Engineering, Polytechnic Madrid
  • BoA English Language, Univ. of Granada
  • Digital Transformation micro-Master, Boston Univ.
  • Professional Certificate in FinTech, Univ. of Hong Kong
  • Blockchain Technology. Bitcoin and Cryptocurrencies, Univ. of California, Berkeley
  • Advanced Executive Education – Marketing & Sales, Advanced Negotiation, Leadership, Strategy & Innovation, SOX Compliance & Six Sigma Quality Management – Corporate Universities

Key Areas of Expertise

  • Executive leadership
  • International business development
  • Strategic sales
  • Global account management
  • Revenue growth
  • Partnerships and channel management
  • Go-to-market strategy
  • Digital transformation
  • Start-up scale up and fundraising
  • Business turnaround
  • Contract negotiation
  • Interim management
  • Board executive/ Board advisor
  • Digital transportation and mobility
  • Connected vehicle
  • Fintech
  • Insurtech
  • Blockchain / Hyperledger
  • Aerospace – Stratospheric platforms


Sceye Sa, Lausanne CH


Build pipeline for stratospheric airships Telco and high-resolution Earth Observation services


Reviver Inc, Foster City, CA

VP Marketing and Channel Partners, EMEA

Introduced in EMEA the world’s first digital license plate to enable connected vehicle


Lebara Virtual Mobile Operator Group, City of London, UK

CDO- Digital Transformation

Designed and executed a business transformation strategy from retail to omnichannel


Itson Inc, Dubai, UAE

Senior VP Sales & Customer Success

Doubled company footprint and revenues under a SaaS busines model


Timwe Group, Lisbon, Portugal


Grew regional sales by 30% by signing a $60m deal for mobile and content advertising


Openwave Systems, Madrid, Spain

VP Sales Southern Europe and GAM Telefonica Group

Increased revenue by 180% in mobile internet enabling solutions


Tecnocom, Madrid, Spain

General Manager, Telco Business Unit

Built a top-five ICT market leader from the ground up


Metrocall, Madrid, Spain

Member of the Board | Board Executive

Closed largest infrastructure-sharing contract for mobile coverage in Madrid subway


Motorola Inc.

Augmented regional sales by $350m in 3 years


General Manager Motorola Turkey, Istanbul

General Manager, Optimus BU Motorola Portugal, Lisbon

Managing Director Motorola Romania, Bucharest

VP New Business and General Manager, Motorola Cellular– Southern Europe