Chairman / Non-Executive Director / Board Advisor



Big Business Experience

Telefonica Sa.

Huawei Technologies Ltd.

Small Business Experience

Teneo Ag.

Tv Tech Sl.


Chairman of the Board. TENEO AG.

Member of the Board TvTech SL:

Vice President Global Public Affairs at Huawei Technologies Co., Ltd.

Special Adviser (Telecommunications) at FIPRA International.

Telefonica S.A.’s Director of EU and International Regulatory Affairs and Head of Telefónica Group’s Permanent Representative Office in Brussels (Belgium).

CEO and Member of the Board of Telefónica Móviles Germany (G3G Holding GmbH/Quam GmbH/OpCo Mobile Services GmbH).

Before joining Telefónica, he had developed his career in several management positions, notably at Johnson & Johnson and the Organización Cisneros, with international assignments in the USA, Latin America and Europe.

Involved in various leading European and International activities related to the Information Society. Chairman of the Executive Board of the European Telecommunications Network Operators (ETNO) Association for 5 years and Member of its Executive Board for nearly a decade. Member of the Steering Committee of the European Internet Foundation (EIF), as well as Chairman of the EU Services and Investment working group of the Mercosur-European Union Business Forum (MEBF). He was also a Member of the Board of Telefónica Luxembourg Holding Sarl, Telefónica Insurance SA and Casiopea Re, all Telefónica SA’s subsidiaries, and a Member of the Board of the EUBRASIL Association. He was an active Member of the Center of European Policy Studies’ (CEPS) and of the Friends of Europe Association. He is a member of the AD-HOC European Council of Business & Government.

Specialties: MA degree in Business Studies and Law from ICADE University (Madrid, Spain), MBA from the University of Notre Dame (U.S.A.) and an Executive Management Seminar from the Harvard Business School. Fluent in Spanish, English and German, he has a working knowledge of French, Italian & Portuguese.

Distinguished Visiting Fellow of the Institute of Contemporary European Studies (iCES) at the European Business School (EBSL), Regent´s University, London (UK).

Member of Foro de la Sociedad Civil.


  • MBA – University of Notre-Dame, Indiana – USA. 1981-1983
  • MSc & MA, Business Studies / Economics & Law – ICADE – Spain. 1974-1979.
  • Harvard Business School / IESE Executive Course. 1999
  • Fluent Spanish, English, German & Catalan.
  • Working level French, Italian & Portuguese.

Key Areas of Expertise

  • International footprint & multinational experience.
  • Large network.
  • Broad expertise in technology (Information & Communication Technologies,
  • Energy).
  • Public Affairs.
  • Finance & Investment.
  • M&A.
  • Partnerships & Alliances.
  • Business Strategy & Development.
  • Business Growth, Cross selling, Revenue enhancement.


2013 – Date    Chairman of the Board. TENEO AG.

2017 – Date    Member of the Board TvTech SL:

2016 – 2017    Huawei Technologies Ltd. Vice President Global Public Affairs. Shenzhen. PRC.

1997 – 2013    TELEFÓNICA SA – T/o €63bn Spanish Global Telecoms Operator.

2004 – Date    Head of Brussels Office

Promoted to develop the influence of the Brussels Office on European Institutions.

  • Developed a significant network through the Commission, Parliament, Council, Committee of the Regions and the Economics & Social Committee.
  • Maintaining regular communication with UK government, starting with State Secretaries, REPER Ambassadors and OFCOM, as Chairman of ETNO during the UK Presidency of the EU, and continuing with UK ICT officials on European Matters.
  • Coordinated positions throughout the Telefónica operators in 6 European countries.
  • Representing Telefónica in trade associations, conferences, sector fora and think tanks, regularly presenting speeches and policy documents.
  • Achieved numerous appointments, including being elected Chairman of the Board of the European Telecommunications Network Operators’ Association (ETNO) for an unprecedented 5 terms.
  • Successfully influenced results in several regulatory packages:

–           Review of the Electronic Communications Framework.

–           Review of the Relevant Markets Recommendation.

–           Next Generation Access Recommendation.

–           E-Commerce Directive.

–           Privacy & Data Protection regulation.

–           Costing & Non Discrimination Recommendation.

–           Digital Agenda Policy Initiatives and Targets.

–           Cloud computing policy initiative.

–           EU bilateral & multilateral trade agreements with a variety of LATAM countries.

–           Competition Law dossiers.

  • Achieved top recipient of EU R&D+i funds since 2006, top position in number of projects managed (80) and number of man/hours deployed.
  • Built staff from 4 to 13 as European operations grew from one to six countries.

2000 – 2004    CEO – Quam Gmbh – Start-up German 3G / UMTS Licencee.

Promoted to plan and implement market entry strategy for Germany, building to 1,000 staff.

  • Achieved approval of Market Entry and €10bn Start-Up Strategies by Board/Shareholders.
  • Implemented Start-Up on time and budget, the fastest launch worldwide.
  • Negotiated a national roaming agreement enabling ‘on air’ within 8 months.
  • Identified improved viability through divestment, obtaining Board/Shareholder approval.
  • Negotiated divestiture and merger to Telefónica Deutschland, including 3700 Vendors, 850 Dealers, 1000 employees and 200K customers, saving €70m on restructuring budget.

1998 – 2000    Director – Finance & Resources – Telefónica Telecomunicaciones Públicas SA – Spain.

Promoted to manage Finance, Purchasing & HR and to plan growth through internationalisation.

  • Reviewed strategy & operations for Telefónica’s public telephony division.
  • Set up, chaired and obtained Group approval for a JV in India with Bharti Telecom.
  • Identified loss making in Brasil for turnaround within 12 months.