Director / Board Advisor / Mentor



Big Business Experience

Chapman Freeborn Airchartering


Small Business Experience

Marquis Jet

Basic Retail Partnership


Every business irrespective of their size must sell their goods and services. In many cases sales can be misunderstood, more as an artform and less as a profession and discipline. As such sales does not seem to attract the necessary thought and attention in respect of process, progress and development. In many cases relying on marketing investment and market conditions to attempt to compensate for an underdeveloped sales function.

Broadening experience and depth of understanding in sales, combined with learnings from elite performance can bring significant benefits to any business and this is Alex’s area of passion and expertise.


  • 15 + years of direct sales experience from office equipment to private jets
  • Sales Management experience with business aviation’s largest global providers in the UK, EU and UAE
  • Start-up experience in 3 US businesses coming to the UK and Europe
  • Global Group Sales and Marketing Director role with the world’s largest aircraft charter broker
  • 6 years as an independent consultant working globally within my specialism of sales and marketing.

Key Areas of Expertise

  • Direct And Indirect Selling
  • Sales Process
  • Sales Training
  • CRM System Usage And Implementation
  • Sales Team Development
  • Sales And Marketing Collaboration.
  • Sales Management Coaching And Mentoring
  • Sales And Marketing Strategy


After a quality academic education and 3 years of Economics at Essex University Alex was fortune to experience the finest US based corporate sales training.

After a successful first appointment he wanted to run his own business as an entrepreneur. Varying degrees of limited success and significant failure indicated clearly his skill and calling was in sales.

This set Alex on a path which took him through office equipment, luxury cars and finally to private jets, with the fledgling start-up European arm of NetJets, now the world’s largest private aviation company.

The experience of successfully introducing new concepts to new markets cemented his reputation as someone who could deliver in the most challenging of circumstances. After successful sales, sales management, and sales director roles Alex paused his 20-year corporate career as Global Group Sales and Marketing Director to develop as a Consultant in his area of passion and expertise.

Through Boardroom Advisors Alex gets the opportunity to share his knowledge, experience, ideology and best practice with a wide range of businesses to further enhance quality sales, marketing and profitability.