Boardroom Advisor



Big Business Experience

Just Eat


Small Business Experience




Adam holds over 10 years experience working as a Founder, CEO, Investor and Advisor across Europe’s Start-up/Scale-up ecosystem.

As a founder, he has launched, scaled and raised later stage funding for an internationally used SaaS platform, with revenues from some of the world’s largest corporations and a full-time team of 25.

As an investor, Adam works with the UKs most active early stage VC, previously worked for a FTSE 100 CVC and is an active angel investor. Adam has completed investments and sits on the board for companies, from almost every vertical.

As an advisor, he has mentored 70+ companies as part of London School of Economics Generate Accelerator, Wayra, London and Partners and WeWork Labs.


  • BA (hons) Business And Entrepreneurship – Bournemouth University 2011

Key Areas of Expertise

  • Strategic Planning
  • Financial Modelling
  • Investment Readiness
  • Equity and Grant Funding
  • User Acquisition
  • Digital Marketing
  • Product Roadmapping
  • UI/UX
  • Customer Development/ CRM
  • International Scaling and Expansion
  • Term Sheet Negotiation
  • HR and People Management


5+ years founding and scaling a UK based SaaS and Marketplace.

The company scaled to over 15 countries, with 100k+ MAU, 400% viral co-efficient, Blended CPA of £1.12 per annum and £40k+ MRR

Company secured high profile investors including Just Eat. PLC, the Founder of, the Founder at Hain Daniels, Founder at Tossed, Jenson Funding Partners, Creative England, Innovate UK, Virgin Start-up, Opentable and Uber.

As CEO, Adam oversaw strategy, product road mapping, financial modeling, CRM, people management and public speaking.

6+ years in Venture Capital for SEIS/EIS fund and CVC. Active member of VC investment committee, managing the funds investment pipeline, delivering and signing off investments and building a well rounded, diverse portfolio.

Board observer and advisor for 15+ companies.

10+ years offering practical, real-life entrepreneur support via private consultancy and via nationally recognised accelerators including London School of Economics Generate Accelerator, Wayra, London and Partners and WeWork Labs.