Exploring the Role of a Marketing Consultant

A marketing consultant plays a crucial role in enhancing a company’s marketing efforts. They provide strategic and practical advice to help businesses achieve their marketing goals. If you need to hire a marketing consultant, this article will help you to understand the job description and essential requirements.

Key Takeaways:

  • A marketing consultant provides strategic and practical advice to enhance a company’s marketing efforts.
  • They study the company’s profile, conduct research, and develop tailored marketing strategies.
  • Marketing consultants work closely with the marketing department and external vendors.
  • They monitor marketing projects, analyse results, and provide valuable suggestions for improvements.
  • Proven experience and a relevant degree in marketing or business are required to excel as a marketing consultant.

What Does a Marketing Consultant Do?

A marketing consultant plays a crucial role in assisting companies with the creation and implementation of effective marketing strategies. By providing guidance and expertise, they help businesses reach their target audience and achieve their overall business goals. Here are some key aspects of a marketing consultant’s role:

  1. Developing Marketing Strategies: Marketing consultants work closely with businesses to develop strategic marketing plans and campaigns. They analyse market trends, conduct research, and provide valuable insights to shape effective marketing strategies.
  2. Branding and Positioning: Consultants provide advice on branding and positioning to help businesses establish a strong presence in the market. They assist in creating a compelling brand identity that resonates with the target audience.
  3. Marketing Campaigns: Marketing consultants play a vital role in planning and executing marketing campaigns. They tailor marketing efforts to meet specific objectives and ensure successful implementation by working closely with the marketing team.
  4. Market Research: Consultants conduct in-depth market research to identify target markets, consumer needs, and industry trends. This research helps businesses understand their customers better and develop strategies to attract new customers.
  5. Providing Marketing Advice: Marketing consultants offer expert advice and recommendations on various marketing aspects, such as communication strategies, advertising channels, and promotional activities. Their insights help businesses make informed decisions.
  6. Marketing Plan Development: Consultants assist businesses in creating comprehensive marketing plans that outline the strategies and tactics needed to achieve marketing objectives. These plans serve as roadmaps for businesses to follow.

Collaborating with Marketing Team: Marketing consultants work closely with internal marketing teams to align efforts and ensure cohesive execution. They provide guidance and support to the team, leveraging their expertise to achieve marketing success.

Related reading: what are the benefits of hiring a marketing consultant

Key Responsibilities of a Marketing Consultant

Developing Marketing StrategiesWorking closely with businesses to create effective marketing plans, conducting market research, and providing insights.
Branding and PositioningProviding advice on establishing a strong brand identity and a unique market position.
Marketing CampaignsPlanning and executing marketing campaigns, tailoring efforts to meet specific objectives.
Market ResearchConducting research to identify target markets, consumer needs, and industry trends.
Providing Marketing AdviceOffering expert advice on communication strategies, advertising channels, and promotional activities.
Marketing Plan DevelopmentAssisting in the creation of comprehensive marketing plans with clear strategies and tactics.
Collaborating with Marketing TeamWorking closely with internal marketing teams to align efforts and ensure cohesive execution.

The Responsibilities of a Marketing Consultant

A marketing consultant plays a critical role in helping businesses achieve their marketing goals. They have a wide range of responsibilities, including:

  1. Studying the company’s profile and operations to understand its marketing needs.
  2. Conducting detailed research to identify industry trends and commercial opportunities.
  3. Developing and implementing a comprehensive marketing strategy based on objectives and budget.
  4. Preparing detailed proposals and marketing plans to outline strategies and tactics.
  5. Providing expert advice on branding, positioning, and communications to drive brand awareness and recognition.
  6. Directing marketing efforts using the most effective methods and tools.
  7. Liaising with the marketing department and external vendors to ensure seamless execution of marketing initiatives.
  8. Monitoring marketing projects and analysing results to measure the effectiveness of campaigns and initiatives.
  9. Writing reports with valuable insights, suggestions for improvements, and innovative marketing ideas.

The primary goal of a marketing consultant is to support the company in achieving its business goals and objectives through effective marketing activities. They work closely with the in-house marketing team, focusing on current marketing initiatives and goals. Additionally, marketing consultants may specialise in specific areas such as content marketing, leveraging their expertise to create and distribute valuable content that attracts and engages the target audience.

Responsibilities of a Marketing ConsultantKey Areas
Studying the company’s profile and operationsUnderstanding marketing needs
Conducting researchIdentifying industry trends and opportunities
Developing and implementing a marketing strategyAligning with objectives and budget
Preparing proposals and marketing plansOutlining strategies and tactics
Providing advice on branding and positioningDriving brand awareness
Directing marketing effortsUsing effective methods and tools
Liaising with the marketing department and external vendorsEnsuring seamless execution
Monitoring marketing projectsMeasuring effectiveness
Writing reportsProviding insights and suggestions

Skills Required to Improve Your Marketing Efforts

The best marketing consultants need to possess a range of key skills to excel in your role. These skills include:

1. Strong Marketing Knowledge and Expertise

As a marketing consultant, it is essential to have a solid understanding of marketing principles and best practices. This knowledge will enable them to develop effective strategies and make informed decisions to drive successful marketing campaigns.

2. Proficiency in Data Analysis and Market Research

Data analysis and market research are crucial skills for a marketing consultant. 54% of companies that use marketing analytics end up with higher profits than average. They need to be able to analyse complex data sets, identify trends, and gather insights that will help inform strategic marketing decisions.

3. Excellent Communication and Presentation Skills

Communication is key in the field of marketing. Marketing consultants need to effectively convey marketing strategies and ideas to clients and stakeholders. Strong written and verbal communication skills will enable them to articulate the vision clearly and persuasively.

4. Strong Organisational Abilities and Problem-Solving Skills

A marketing consultant will often juggle multiple projects and deadlines. Strong organisational abilities will help manage workload effectively and ensure that all tasks are completed on time. Additionally, problem-solving skills are essential for finding innovative solutions to challenges that may arise during marketing campaigns.

5. Expertise in Digital Marketing Strategies

In today’s digital landscape, proficiency in digital marketing strategies is crucial. A successful marketing consultant should have a deep understanding of various digital platforms and channels, as well as experience in implementing effective digital marketing campaigns.

6. Familiarity with Marketing Software and Tools

Marketing consultants should be familiar with the latest marketing software and tools that can streamline their work processes and enhance their productivity. This includes tools for data analysis, project management, social media management, and more.

7. Strong Writing Skills and Ability to Create Compelling Content

Effective communication often involves the creation of compelling marketing content. A marketing consultant must have strong writing skills and the ability to craft engaging and persuasive content that resonates with the target audience.

By combining these skills, a successful marketing consultant can provide valuable expertise and guidance to clients, helping them achieve their marketing goals and drive business growth.

Where Do Marketing Consultants Work?

Marketing consultants can work in various settings depending on their preferences and career goals. They may work as independent consultants, providing services on a project basis to different businesses and organisations. Some marketing consultants may work for marketing consultancies or agencies, collaborating with a team of experts to deliver comprehensive marketing solutions.

Others may be employed by companies in senior marketing consultant roles, where they oversee marketing strategies and initiatives. Marketing consultants with technical skills and expertise in digital marketing may focus on helping businesses promote their brands through digital platforms and channels.

Content creation, including writing and designing marketing materials, is often a key aspect of a marketing consultant’s work.

Regardless of the setting, marketing consultants play a crucial role in helping businesses grow by providing strategic guidance and professional marketing expertise.


In running your business, you understand the importance of effective marketing. To meet your business needs and drive growth, a marketing consultant can provide valuable assistance. These professionals possess the expertise and knowledge to analyse your company’s profile, conduct research, and develop strategic marketing strategies tailored to your goals.

Marketing consultants are often equipped with a range of skills, including data analysis, market research, communication, and creativity. They can work independently or as part of a team, offering services such as marketing plan development, branding advice, and campaign support. By hiring a marketing consultant, you can tap into their specialised knowledge and experience, ensuring effective marketing outcomes for your business.

A marketing consultant can guide you through the sales process, analyse customer data, and optimise online advertising to maximise your marketing efforts. Whether you need assistance with brand positioning or implementing a comprehensive marketing campaign, a marketing consultant can play a crucial role in helping your business succeed in the competitive marketplace.

For further guidance finding the right marketing expert for your business, get in touch via the contact form to see how Boardroom Advisors can help you.


What are the common marketing skills required to work as a marketing consultant?

Common marketing skills needed to work as a marketing consultant include expertise in SEO, social media marketing, analytics, email marketing, and digital marketing strategies. Being familiar with various marketing channels and having experience in marketing consulting are also advantageous.

What is the role of a marketing consultant?

The role of a marketing consultant involves offering strategic marketing advice and solutions to businesses. Consultants help clients improve their marketing efforts, enhance brand visibility, reach target audiences effectively, and achieve marketing objectives.

Why do businesses need to hire a marketing consultant?

Businesses hire marketing consultants to access specialised marketing expertise they may lack in-house. Consultants bring fresh perspectives, industry knowledge, and tailored strategies to help businesses navigate through complex marketing challenges and drive growth.

What does a marketing consultant job typically entail?

A marketing consultant job description usually includes conducting market research, developing marketing plans, implementing marketing campaigns, analysing data and performance metrics, providing marketing advice, and collaborating with clients to achieve marketing goals.

How does a marketing consultant differ from a marketing manager?

While a marketing consultant is usually an external professional offering specialised expertise on a project basis, a marketing manager is an internal role responsible for overseeing the daily marketing activities of a company or department.

What are the advantages of hiring a marketing consultant over working with a marketing agency?

Hiring a marketing consultant provides businesses with personalised attention, flexible solutions, direct communication, and a more cost-effective approach compared to engaging with a marketing agency. Consultants often offer tailored strategies specific to the client’s needs.

Written by: John Courtney

John is highly ranked in the Top 100 UK Entrepreneurs list by City AM and is winner of the Lifetime Achievement Award from techSPARK. He has been a Board Director himself for over 40 years and first started placing Non-Executive Directors over 25 years ago. John founded and ran seven of his own businesses including a Management Consultancy for 10 years, a Corporate Finance offering for 10 years and a mid-sized Digital Agency for another 10 years.