Expectations from a Marketing Consultant – Key Insights

If you’re wondering what you should expect from a marketing consultant, you’re in the right place. A marketing consultant is a specialist in digital and traditional marketing strategy across all media channels. They have the expertise to create an integrated marketing plan tailored to the specific needs of your business. Whether you need help with brand establishment, customer acquisition campaigns, or exceeding sales objectives, a marketing consultant can provide valuable insights and guidance.

Marketing consultants have extensive experience in various sectors, including airlines, financial services, and healthcare. They act as conductors, carefully planning the customer’s journey and managing specialist marketing services to ensure your business reaches its marketing goals.

Key Takeaways:

  • A marketing consultant specialises in digital and traditional marketing strategy.
  • They create customised marketing plans to meet your business needs.
  • Marketing consultants help with brand establishment, customer acquisition, and sales objectives.
  • They have experience across different industries, including airlines, financial services, and healthcare.
  • Marketing consultants act as conductors, planning the customer journey and managing marketing services.

What Skills Do You Need to Expect from a Marketing Consultant? 

Deep Industry Knowledge

An effective marketing consultant should possess deep knowledge of your industry, including understanding the competitive landscape, regulatory environment, and market dynamics. This expertise allows them to craft strategies that are relevant and impactful.

Creativity and Innovation

Expect a marketing consultant to bring creativity and innovation to your marketing strategies. Their ability to think outside the box can help differentiate your brand and capture the attention of your target audience in new and exciting ways.

Analytical and Data-Driven Approach

A marketing consultant should employ an analytical and data-driven approach to decision-making. This means leveraging data to inform strategies, measure performance, and make informed adjustments to marketing plans.

Who Would Benefit from Hiring a Marketing Consultant?

When it comes to achieving ambitious growth plans, businesses of all sizes can benefit from hiring a marketing consultant. Whether you’re a small startup or a well-established company, a marketing consultant can provide valuable expertise and support to help you reach your goals.

For business owners or commercial directors with limited marketing activity, hiring a marketing consultant can be a game-changer. These professionals have the knowledge and experience to take the strain of marketing off your hands, allowing you to focus on other aspects of your business while they deliver impactful results.

Marketing consultants understand the unique challenges and opportunities your business may face. By asking targeted questions and gaining a deep understanding of your goals, they can re-energize your existing team and collaborate effectively to drive growth.

What sets marketing consultants apart is their ability to optimise marketing efforts and minimise unnecessary costs. By removing agency mark-ups on supplier costs and ensuring efficient resource allocation, they provide a clear return on investment.

Ultimately, hiring a marketing consultant is a strategic investment that can fuel your business’s growth and help you achieve your ambitious objectives. Their expertise and knowledge can make a significant impact on your marketing efforts, allowing you to reach new heights of success.

Benefits of Hiring a Marketing Consultant
Provides specialised expertise in digital and traditional marketing strategies
Creates a tailored, integrated marketing plan that aligns with your business goals
Re-energizes your existing team through targeted questions and collaboration
Optimises marketing efforts to ensure a clear return on investment
Removes agency mark-ups and minimises unnecessary costs

The Benefits of Working with a Digital Marketing Consultant

Working with a marketing consultant can provide numerous benefits for your business. Not only can they save you time by taking care of time-consuming tasks, but they can also change your mindset from overwhelm to inspiration and inefficiency to productivity. Here are some key advantages of working with a marketing consultant:

  • Save Time: By entrusting your marketing tasks to a consultant, you can focus on other aspects of your business and save valuable time.
  • Change Mindset: Consultants bring fresh perspectives and ideas, helping you approach marketing with a new mindset. They can inspire you to think creatively and strategically.
  • Improve Marketing Efforts: Marketing consultants have extensive experience and expertise in the industry. They can provide valuable insights, advise on tactical ideas, and bring your marketing campaigns to life.

Furthermore, marketing consultants can guide you through decision-making processes and offer insights on future-proofing your business. They understand the ever-evolving marketing landscape and can help you navigate it with ease. With their expertise, you can achieve pain-free marketing success and make the most out of your marketing efforts.

Signs You Need a Marketing Consultant

If you find yourself unsure of your direction or in need of help with marketing strategies, it may be a sign that you need a marketing consultant. Whether you are a new business finding your place in the market or an established business struggling to connect with your audience, a consultant can provide valuable guidance.

Perhaps your marketing efforts haven’t contributed to your business’ success, or you need assistance in developing a marketing strategy to prioritise your goals. A marketing consultant can help you identify the areas where you need improvement and offer effective solutions.

If marketing is not your area of expertise or you simply don’t enjoy it, a consultant can bring an objective perspective and help you create a marketing plan that aligns with your business objectives. They can analyse your current initiatives, identify areas of weakness, and suggest strategies to enhance your marketing efforts.

Furthermore, hiring a marketing consultant can be a cost-effective solution for businesses that are not yet ready for a full-time, in-house marketing professional. Consultants provide the expertise and capacity needed to execute a successful marketing strategy, offering specialist support tailored to your specific needs.

Average Marketing Consultant Salary

In the UK, the salary for a marketing consultant varies widely based on factors such as experience, industry specialisation, client company size, and project scope. Typically, salaries range from £30,000 to over £70,000 annually, with consultants often working on a freelance or project basis, influencing their total earnings. In larger cities or specialised fields like digital marketing or data analytics, rates can be higher due to demand and living costs. Marketing consultants may also opt for retainer or project fees, which can significantly differ, depending on the consultancy’s complexity and duration. Businesses in the UK looking to hire a marketing consultant should consider the potential investment relative to the value added to their marketing strategy and overall business growth, keeping in mind that an experienced consultant can significantly impact customer engagement and revenue.


In conclusion, when engaging a marketing consultant, businesses can anticipate a partnership that brings specialised expertise, innovative strategies, and a data-driven approach tailored to their unique needs. A marketing consultant’s role is multifaceted, encompassing market research, strategic planning, implementation support, and performance optimization. Organisations should expect consultants to possess deep industry knowledge, demonstrate creativity, and apply an analytical mindset to solve complex marketing challenges. By setting clear objectives, leveraging the consultant’s skills, and fostering open communication, businesses can maximise the value of this collaboration. Ultimately, the right marketing consultant will not only bridge gaps in your marketing efforts but also propel your organisation towards sustained growth and success, ensuring that your marketing investments yield tangible results.

For further guidance finding the right marketing expert for your business, get in touch via the contact form to see how Boardroom Advisors can help you.


What are the key skills needed to become a marketing consultant?

 To become a marketing consultant, you need skills in digital marketing, market research, strategic planning, communication, creativity, and analytical thinking.

How can I improve my marketing skills to become an in-demand marketing expert?

You can improve your marketing skills by staying updated on industry trends, taking relevant courses or certifications, gaining hands-on experience, networking with other professionals, and continuously learning and adapting to changes in the field.

What does a marketing consultant actually do?

A marketing consultant provides expert advice to businesses on their marketing strategies, helps them reach their target audience, improves their marketing efforts, and provides guidance on how to enhance their overall marketing performance.

What is the difference between a marketing consultant and a marketing manager?

While a marketing consultant typically works on a project basis to provide expert advice and guidance, a marketing manager is usually employed by a company on a full-time basis to oversee the implementation of marketing strategies and manage the marketing team.

How can hiring a marketing expert benefit my business?

Hiring a marketing expert can bring fresh perspectives, specialised knowledge, and industry insights to your business, helping you improve your marketing ROI, reach new customers, optimise your marketing budget, and stay ahead of the competition.

What are the key responsibilities of marketing consultants in a consulting business?

Marketing consultants in a consulting business are responsible for assessing client needs, developing marketing strategies, implementing marketing plans, analysing campaign performance, providing recommendations for improvement, and ensuring client satisfaction.

What are the signs that I need a marketing consultant?

Signs you need a marketing consultant include being unsure of your direction and needing help with marketing strategies. If marketing hasn’t contributed to your business’ success or you need a marketing strategy to prioritise goals, a consultant can help. Consultants can assist new businesses in finding their place in the market and help businesses whose marketing isn’t connecting with their audience. If you don’t enjoy marketing or your current initiatives aren’t working, a consultant can provide an objective perspective and offer solutions. Hiring a marketing consultant is beneficial for businesses that aren’t ready for a full-time, in-house marketing professional or need specialist support.

Written by: John Courtney

John is highly ranked in the Top 100 UK Entrepreneurs list by City AM and is winner of the Lifetime Achievement Award from techSPARK. He has been a Board Director himself for over 40 years and first started placing Non-Executive Directors over 25 years ago. John founded and ran seven of his own businesses including a Management Consultancy for 10 years, a Corporate Finance offering for 10 years and a mid-sized Digital Agency for another 10 years.