Marketing covers a large variety of mediums and approaches, each with their own experts, techniques and necessary connections. It may not be sensible to try and handle every element in-house. In these cases, outsourcing to marketing agencies may be the way to go. You want to be getting the best from your agency, so it’s important to hire the right…
Returning customers is crucial to a business’s success. It’s important to draw in new customers but if you can’t keep them coming back, then they’ll eventually run out. Maintained growth needs to be maintained by consumers. Customer retention should be a key part of your commercial business strategy. Loyal customers are cheaper to generate leads from, open to bigger sales,…
Your marketing strategy sets out how you’ll bring customers to your business, so it’s important to get right. Using marketing strategy tools is a great way to make sure your strategy gets complete coverage. The following few tools can be used in your next marketing strategy meeting. The Marketing Funnel Consider how you communicate different stages of your marketing process.…
If you want to make more money, then you’re going to need more customers. There’s only so much business you can do with your existing clients, so you’ll need to attract more in order to increase growth. This article explains some ways you can go about how to generate better marketing leads. What are marketing leads? Marketing leads are potential…
This is the first article in a three-part series about scaling up you sales and marketing. Links to the next two parts can be found at the end. Understanding people and how your customers think is an essential skill for business. Everything comes down to whether or not you can convince the customer to pay you for your products or…
You have an obvious vested interest in the customer buying what you’re selling, and they know that. This means you need to convince them to trust that you’re being honest with them. Considering how you will build trust in your brand is an important part of your marketing strategy. A customer is less likely to buy from someone they don’t…
No matter how good your service is or how perfectly your product solves a problem, they can’t speak for themselves. If you want your market to know your business exists, then you need great marketing. This article talks about some of the marketing challenges your business may face and how a Part-time Marketing Director could help you through them. How…
In part I of our Scaling Up Your Sales and Marketing Series, we learned about some of the traits that customers share. In this article, learn how to build a sales pitch that takes these things into account for a surer sale. By thinking about the customer, and not just the product, you can build a much stronger pitch. Even…
In organisations looking to scale, you need a plan and a process to achieve sales – and many companies don’t have this at all. Structure matters because your business changes as it grows. You will likely be marketing and selling new products or services to customers in a more complex market, working with a larger sales team, and managing a…
