Benefits of Hiring a Marketing Consultant for Your Business

Global marketing consulting market size was USD 22.32 billion in 2021. Hiring a marketing consultant can bring several benefits to your business, especially if you are a small business looking to improve your marketing efforts. Marketing consultants are professionals who specialise in developing winning strategies that drive business growth. They have a wide breadth of knowledge across different sectors and industries, allowing them to assess your business model, create effective marketing plans, and execute strategies that will enhance your marketing efforts.

By hiring a marketing consultant, you can tap into their expertise and benefit from their experience. They have the knowledge and insights to optimise your current marketing efforts, guide you toward more profitable marketing channels, and help you avoid costly mistakes that could hinder your success.

Key Takeaways:

  • Hiring a marketing consultant can provide you with expertise and insights to enhance your marketing efforts.
  • Marketing consultants have a wide knowledge base across different sectors and industries.
  • They can assess your business model and create effective marketing plans.
  • Consultants can help optimise your current marketing efforts and guide you toward more profitable channels.
  • Hiring a marketing consultant is especially beneficial for small businesses looking to improve their marketing strategies.

Reasons to Hire a Marketing Expert

There are several reasons why hiring a marketing expert is beneficial for your business. First, marketing consultants are professionals in the field with in-depth knowledge and experience. They can provide valuable advice and insights based on their expertise, helping you avoid costly mistakes in your marketing efforts.

Additionally, consultants save you time by efficiently completing various marketing tasks. Their well-established connections and networks of specialists and contacts can contribute to your marketing success. By leveraging these connections, consultants can open doors to new opportunities and collaborations, enhancing your business marketing.

Moreover, marketing consultants increase the effectiveness of your marketing efforts. They have the expertise to optimise your current strategies and guide you towards more profitable channels. With their strategic guidance and industry knowledge, you can build a solid marketing strategy that aligns perfectly with your business goals and target audience.

Reasons to Hire an Expert Marketer:

  1. Access to professional knowledge and experience
  2. Prevention of costly marketing mistakes
  3. Time-saving completion of marketing tasks
  4. Networking opportunities with specialists and contacts
  5. Enhancement of marketing effectiveness and ROI
  6. Development of a targeted marketing strategy

In conclusion, hiring a marketing expert brings various advantages to your business. From accessing professional knowledge and experience to optimise your marketing efforts and developing a targeted strategy, consultants play a crucial role in driving business growth. Consider hiring a marketing expert to take your business marketing to the next level and achieve your desired results.

When Do You Need Marketing Consultancy?

Knowing when to hire a marketing consultant is important for your business. Consider hiring a consultant when you have an inexperienced team or lack certain marketing skills. Consultants can provide guidance, strategy, and direction to your marketing efforts. If your business is not growing or if you need someone to handle marketing crises, a consultant can step in and provide expert advice. Consultants can also help with specific projects or provide ongoing strategic support. If any of these situations apply to your business, it may be the right time to hire a marketing consultant.

Benefits of Hiring a Marketing Consultant

Hiring a marketing consultant can provide numerous benefits for your business. These marketing professionals specialise in implementing effective marketing strategies to help your business grow and succeed. By leveraging their expertise, you can optimise your marketing efforts and achieve better results.

  • Insights and Advice: Marketing consultants bring years of experience and a wealth of knowledge to the table. They can provide valuable insights, advice, and guidance based on their expertise, helping you avoid costly mistakes and make informed decisions.
  • Cost-Effectiveness: Instead of hiring a full-time marketing professional, hiring a marketing consultant offers a more cost-effective solution. With a consultant, you can access their expertise and services on a project or part-time basis, saving you the expenses of a full-time employee.
  • Strategic Direction: A marketing consultant can help you develop and implement a comprehensive marketing strategy tailored to your business goals. They will assess your current marketing efforts, identify areas for improvement, and provide strategic direction to drive your business forward.
  • Greater Return on Investments: By working with a marketing consultant, you can ensure that your marketing investments are utilised effectively. Consultants have the knowledge and experience to optimise your marketing budget, targeting the right channels and tactics to maximise your return on investment.

Enhanced Focus on Core Business Operations

Hiring a marketing consultant can also significantly enhance a company’s ability to concentrate on its core business operations.

Freeing Up Internal Resources

By outsourcing marketing efforts to a consultant, businesses can reallocate their internal resources more efficiently. This shift allows teams to focus on their strengths and primary responsibilities, rather than spreading thin over marketing tasks for which they might not be fully equipped.

Allowing Leadership to Concentrate on Strategic Growth

Leadership teams gain the bandwidth to devote their attention and energy towards strategic planning and growth initiatives. With a marketing consultant handling the marketing workload, executives can prioritise long-term objectives, organisational development, and other critical areas of the business that require their leadership.

Unbiased External Viewpoint

Marketing consultants provide an unbiased viewpoint that internal teams may lack due to their close proximity to daily operations. This external perspective can highlight overlooked opportunities and areas for improvement, offering clear, unbiased insights into the marketing and wider business strategy.

Innovative Solutions to Marketing Challenges

Their distance from the company’s internal culture and politics positions marketing consultants uniquely to propose innovative solutions to marketing challenges. Leveraging their experience across industries and clients, they can introduce creative strategies and tactics that internal teams might not consider.

Agility and Flexibility

In today’s fast-paced market, agility and flexibility in marketing are crucial for staying competitive.

Quick Adaptation to Market Changes

Marketing consultants are adept at quickly adapting strategies in response to market changes. Their focus on the marketing landscape allows them to pivot plans swiftly and effectively, ensuring the company’s marketing efforts remain relevant and impactful.

Customised Marketing Approaches

Marketing consultants tailor their approaches to meet the unique needs and goals of each business. This customization ensures that marketing strategies are not only effective but also aligned with the company’s vision and objectives, providing a personalised path to achieving marketing success.


Hiring a marketing consultant is crucial for your business as they bring a wealth of expertise, experience, and a fresh perspective to your marketing efforts. Their skills can save you valuable time and provide cost-effective solutions, helping you achieve your business goals.

If you want to take your marketing efforts to the next level and drive business growth, hiring a marketing consultant is a smart and strategic decision. Their senior marketing skills and industry insights can make a significant impact on your overall marketing success. Don’t miss out on the benefits a marketing consultant can bring to your business.

For further guidance finding a marketing consultant for your business, get in touch via the contact form to see how Boardroom Advisors can help you.


What are the benefits of hiring a marketing consultant for your small business?

Hiring a marketing consultant can provide specialised expertise in business marketing, help you develop effective marketing strategies, and save you time and resources in the long run.

How can a marketing consultant help grow your business?

A marketing consultant can help grow your business by providing insights on reaching new customers, improving brand awareness, and implementing targeted marketing campaigns.

What are the advantages of hiring a fractional CMO (Chief Marketing Officer) for your business?

Hiring a fractional CMO allows you to access high-level marketing expertise without the cost of a full-time executive, providing strategic direction and leadership in marketing efforts.

What are the 7 benefits of outsourcing your marketing to a consultant?

The 7 benefits of outsourcing your marketing include cost-effectiveness, access to specialised skills, flexibility in services, increased efficiency, faster time-to-market, objective insights, and scalability for business growth.

What are the reasons why you should hire an experienced marketing consultant?

Hiring an experienced marketing consultant can bring in-depth knowledge of marketing tools and techniques, customised strategies for your business, and a proven track record of delivering results for clients.

How can a marketing consultant help a new business in building a marketing strategy?

A marketing consultant can help a new business in building a marketing strategy by conducting market research, identifying target audiences, developing branding and messaging, and creating a comprehensive marketing plan to launch the business successfully.

Written by: John Courtney

John is highly ranked in the Top 100 UK Entrepreneurs list by City AM and is winner of the Lifetime Achievement Award from techSPARK. He has been a Board Director himself for over 40 years and first started placing Non-Executive Directors over 25 years ago. John founded and ran seven of his own businesses including a Management Consultancy for 10 years, a Corporate Finance offering for 10 years and a mid-sized Digital Agency for another 10 years.